VinNobles Launches With Team of Master Sommeliers Guiding New Wine Sales Site

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Master Sommelier Barrie Larvin Leads Team of Sommeliers At Flash Sale Site Emphasizing Experience and Interaction

VinNobles.com

It’s absolutely clear that today’s most active and enthusiastic wine buyers crave much more than discounted wines

Led by a team of Master Sommeliers, VinNobles is the newly founded wine flash site that puts the emphasis on well vetted, hard-to-find, iconic wines, rather than simple discounts. Beginning with weekly offers, VinNobles will give wine lovers access to small production wines from around the world that have been sources by a team headed by Master Sommelier Barrie Larvin.

VinNobles, located at http://www.vinnobles.com, is a response to the company’s extensive research and surveys of wine lovers that showed an intense desire for access to unique wines and wine experiences as much as discounts. VinNobles will initially deliver weekly, time-sensitive “flash sale” offers to focus attention on its selections of wines, while providing members with access to a social media-driven and highly interactive website to give wine lovers one-of-a-kind access to winemakers, wine educators and its impressive team of Master Sommeliers.

“It’s absolutely clear that today’s most active and enthusiastic wine buyers crave much more than discounted wines,” said Barrie Larvin, the head of VinNobles team of Master Sommeliers and former Wine Director at the Rio Hotel where he built one of the most celebrated collections of wine in the world. “ ‘Experience’ is the watchword of today’s most adventurous wine buyers and our goal at VinNobles is to provide our members with one-of-a-kind wine experiences along with wines they can trust have been vetted and procured by a sourcing team every bit as enthralled by the diversity of the wine world as they are.”

In addition to Larvin, the VinNobles team of Master Sommeliers includes Michael MacNeill, MS—two-time national champion of the “Best Sommelier in America” and Kathy Morgan, MS—former Wine Director of Washington, D.C.’s Michel Richard's Citronelle.

With plans to quickly add Wine Club options, regional member wine events and networked events to their menu of offerings, VinNobles’ current use of the flash sale model is meant not to take advantage of the new trend toward this method of marketing but rather to use it as a method of focusing VinNobles members’ attention on the wines sources by its team.

“Using a flash sale model, we can provide members with ongoing and in-depth experiences surrounding our wine offerings,” notes Gil Gardner, VinNobles chief operating officer. “While the flash sale model does promote urgency, we think its real value is in providing a perfect format for exploration, education and interaction.”

In its second offering available Friday, November 10, VinNobles is giving members a selection of wines from Baxter Winery, a Mendocino-based artisan producer of small batch bottlings that have been extraordinarily well received by critics and wine lovers, but are very difficult to obtain due to their small production.

“The Baxter wines epitomize exactly the kind of access to hard-to-find, high quality artisan wines our team is determined to give our members,” said Larvin. “These kinds of wine provide wine lovers with a unique experience and satisfy the growing demand for authenticity and diversity.”

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Tom Wark

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