Mercator Advisory Group Announces Director of Banking Channels Advisory Service

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Former VP of Market Information at Bank of America brings over 20 years experience to Mercator's growing Banking Channels Advisory Service

The goal of our service is to provide thoughtful, timely, and relevant insight to financial institutions and their partners.

Mercator Advisory Group is pleased to announce Ed O'Brien as director of the Banking Channels Advisory Service. Ed, who previously served as VP of Market Information for Bank of America, has spent over 20 years in roles of increasing responsibility in corporate strategy, market research, market and competitive intelligence, product marketing, and analytics.

Ed's previous positions include director of Product Marketing at Mincom Software; manager of Market and Competitive Intelligence and Product Marketing at MRO Software, and project director for MDI Creative.

As director of the Banking Channels Advisory Service, Ed will focus on areas including innovative delivery channel strategies, bank marketing, operational processes, and touch point technologies and how they can help FIs be more efficient, customer-centric, and profitable.

"The goal of our service is to provide thoughtful, timely, and relevant insight to financial institutions and their partners," O'Brien states. "We will be looking at market drivers, cost and revenue components, and growth opportunities across multiple channels including ATMs, Branches, Online Banking, Mobile Banking, and Call Centers. The channel focus is fitting as channels are the avenue from which corporate strategy is ultimately executed."

Mercator Advisory Group CEO Robert Misasi says Ed's expertise positively positions the Banking Channels Service for further growth.

"Ed will provide strong leadership for our Banking Channels Advisory Service (formerly CustomerCentric Delivery Channels), as we continue our coverage of customer interactions in all forms with particular emphasis on blended channel approaches, outsourcing, and driving optimal delivery to meet the segment specific needs of the consumer," remarks Misasi. "Because channels are the intersection from which strategy, sales, and marketing initiatives are ultimately presented to customers, Ed's insights and thought leadership will be of particular value to Mercator's members."

Ed is a member of several professionals associations including the American Marketing Association, the Strategic and Competitive Intelligence Professionals, the Association for Strategic Planning, the Boston Product Management Association, and The American Society for Training and Development.

He holds a BS degree in Business Administration from Boston University, and an MBA degree with a concentration in Management from the Bentley University McCallum Graduate School of Business.

Bob Landry continues to advise Mercator in a Director, Emeritus role.

For more details on Ed and the Banking Channel Advisory Service, visit the Mercator team page at http://www.mercatoradvisorygroup.com.

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to info(at)mercatoradvisorygroup(dot)com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

Follow us on Twitter @ http://twitter.com/MercatorAdvisor.

About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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