Silicon Valley Search Marketing Conference Adds 5 In-depth Workshops for Internet Marketers

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Search Marketing Expo – SMX West will take place February 28 – March 1, 2012; features pre-conference workshops on SEO, International Search, Facebook Marketing, In-house SEO and Google AdWords to be held February 27.

The organizers of search engine marketing conference Search Marketing Expo – SMX West announced the workshop schedule for the 2012 event.

SMX West will feature five workshops conducted by leading experts in internet and search engine marketing. Topics include search engine optimization (SEO), Google AdWords, international search, in-house SEO and Facebook marketing.

SMX West will be held February 28 thru March 1 at the McEnery Convention Center in San Jose, CA. The conference agenda features more than 60 sessions over three days, networking activities and keynote addresses. Those interested in attending can take advantage of lowest-available “super early bird” rates until December 17th.

Register online at or by phone at (877) 242-5242.

The workshops will be held Monday, February 27th. Attendees can choose from:

Advanced AdWords Training: Join certified AdWords trainer Brad Gedes for a full day of best practices and advanced strategies to maximize the effectiveness of your PPC campaigns. Topics covered will include keyword research, ad copy, quality score and location targeting.

International Search Summit: Language, cultural differences and legal requirements are just some of the factors that make international search and social media campaigns very complicated. The International Search Summit (ISS) is the only event focusing on the challenges facing international marketers and provides practical solutions, advice and techniques for improving global online performance.

Bruce Clay SEO Training: Bruce Clay is one of the most knowledgeable, experienced and quoted search marketers on the planet. Bruce’s SEO Training course teaches marketers how to implement an effective search engine optimization process. He’ll cover how a search-engine-friendly web site impacts traffic, conversions and online revenue, and get down to the nitty gritty, white-hat-only tactics that improve site performance.

Facebook Marketing Intensive: Harness the marketing power of Facebook and learn how to effectively engage with its 800 million members. Attend aimClear Facebook Marketing Intensive and learn how to leverage the traffic-driving power of this community with "free" optimization techniques and paid Facebook advertising strategies.

In-house SEO Exchange: In-house search marketers face unique challenges. That's why Jessica Bowman, a leading advocate for in-house SEO, created this all-interactive workshop focused exclusively on the issues faced by in-house search marketers. The content is guaranteed relevant because attendance is limited to in-housers. Attendees will share solutions and build relationships. It’s unlike any event you have ever attended!

Additional information about all of these workshops can be found at

Tickets to workshops are limited, so prospective attendees should register early. Combination SMX West All Access + Workshop passes are priced at $2095 until December 17 and include all four days of sessions, keynotes, networking activities and meals.

Passes for the Workshops only are also available and priced at $895 until December 17. Additional info on pass options can be found at

Register for all passes at

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions just for you, whether you are looking for advanced tactics or just starting out in search, work on an in-house SEM team, hail from an agency, or own your own business.

Attend SMX West for:

Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.

Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.

Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary. SMX has got you covered.

The Search Marketing Expo - SMX conference series is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm, SMX Israel and SMX Social Media Marketing (Scottsdale, AZ).

Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.


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Claire Schoen
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