iCopywriter Responds to Content Implications of New Google Algorithm

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The team at iCopywriter is ready to meet the challenges of Google’s long-overdue search algorithm for businesses and SEO firms.

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The search engine giants at Google have rolled out a new algorithm that promises to make search results “fresher,” which will change the results for about 35% of all searches. iCopywriter, a leading online copywriting and editing firm, is prepared to help clients make the most of this search algorithm with fresh content.

Since the algorithm enables search engines to quickly crawl through and index content on websites, fresh content will play a key role in maintaining a top search position. “This is a long-overdue algorithm update by Google,” notes Danny DeMichele, Managing Partner at Reputation Managers, a longstanding iCopywriter client. “Results were stale; you’d see outdated content from 2006 rank with new content, simply due to back link profiles of older pages. This is the first major update of many future ones that stress the importance of fresh and unique content.”

Several of iCopywriter’s major clients are reflecting on the implications of this new search algorithm. “The recent freshness algorithm update makes it even more important to consistently produce new pages of content, not refresh old pages with new content,” said Miguel Salcido, Director of SEO and Social Media at Business.com. “Building out new pages around long tail keywords on a consistent schedule is important. iCopywriter is great for this! They can help grow your site and support your main keywords by linking the long tail content pages to your main keyword page.”

“The only constant in the world of SEO is change,” added Fumi Matsubara, Director of Social Media at LSF Interactive, a leading Internet marketing agency and iCopywriter client. “Irrespective of any change, quality content will always be the most important factor in the industry.” For more information, visit http://www.icopywriter.com.

About iCopywriter:
iCopywriter focuses solely on producing high-quality, original content for clients’ websites. All of the company’s writers and editors are based in the United States and college-educated, which is not something that many SEO copywriting firms can say about their team. With nearly 20 years of combined experience, iCopywriter’s SEO copywriting and editing team consists of the most knowledgeable SEO content creators around.

26895 Aliso Creek Road, Suite B-259
Aliso Viejo, CA 92656
(800) 454-7073

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Joanna Ellis-Escobar
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