Cart Abandonment Program Best Practices Detailed in StrongMail's Latest Ultimate Email Marketing Guide

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New whitepaper presents insights, strategies and tools for implementing, testing and optimizing an effective cart abandonment program

StrongMail

www.strongmail.com

This new whitepaper provides detailed steps that email marketers can take to effectively plan, implement, test, measure and optimize multi-step cart abandonment programs.

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced a new email marketing resource for developing successful cart abandonment programs. Titled "The Ultimate Lifecycle Email Marketing Guide: Cart Abandonment Programs," this new whitepaper provides detailed steps that email marketers can take to effectively plan, implement, test, measure and optimize multi-step cart abandonment programs.

The shopping cart abandonment rate has increased to 75% in the first six months of 2011 according to a July survey by StrongMail partner SeeWhy. Despite the large opportunity to win back some of this lost revenue, a June 2011 StrongMail survey found that less than half of retailers and travel and hospitality companies are leveraging a cart abandonment program. For those companies that do, the benefits are real. StrongMail customer FootSmart is generating hundreds of thousands of dollars in annual revenue by dynamically generating and sending relevant lifecycle email marketing messages to reengage cart abandoners.

From building the internal business case to implementing and optimizing a multi-step program, this best practices guide provides detailed steps, case studies and examples for launching a program that drives incremental revenue while maintaining customer satisfaction.

REPORT TITLE: "The Ultimate Lifecycle Email Marketing Guide: Cart Abandonment Programs"

FREE DOWNLOAD: http://www.strongmail.com/cart

Key Findings:

  •     Tips for building a strategy based on customer cart abandonment behavior
  •     Technologies and data assets required to implement an effective program
  •     How to identify the right metrics to measure success
  •     Optimization strategies to increase conversions and avoid negative backlash
  •     Real-world examples from successful programs

Visit http://www.strongmail.com to learn more about our lifecycle and other email marketing solutions.

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.

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