Doctors Prepare for Flu Season: Influenza Education from Vivacare Published to Doctors' Websites for 2011-2012 Season

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Physicians prepare for 2011-2012 flu season by publishing educational resources on their Websites with information regarding the current flu vaccines, antiviral medications and measures for managing flu symptoms.

With the 2011-2012 influenza season about to begin, physicians and medical practices are preparing to vaccinate patients and for the onslaught of questions regarding the prevention and treatment of flu (

In addition to stocking up on the flu vaccine (, doctors are updating their practice Websites with practical information regarding influenza, including reminders about the importance of getting vaccinated.

Physicians enrolled for Vivacare's "From Your Doctor" patient education service can create personalized and customizable patient handouts that they publish to their own practice Website to help patients and others in the community better understand and manage their health. The selection of flu-related titles has been updated to meet current guidelines and expanded to help practices efficiently manage inquires about the flu.

Multiple patient handout titles have been updated including "Influenza (flu)", "Flu Shot", "Intranasal Flu Vaccine", "FluMist", "Antiviral Medications", and "Tamiflu".

Vivacare also enhances the doctors' websites with up-to-date links to trusted health resources, such as the Centers for Disease Control and Prevention (CDC), National Institutes of the Health (NIH), and American Academy of Pediatrics (AAP). Resources include links to and a new Flu Surveillance Map showing the outbreak of the influenza virus by region.

The educational content distributed by Vivacare provides patients with health information from the source they trust most...their own doctor. A 2011 survey by Vivacare showed that health consumers were most likely to refer to their own doctor's Website for health information (65.2%), compared to WebMD (48.7%), insurance companies (18.2%) or pharmaceutical firms (5.4%). This survey complements previous studies that show physicians as the preferred source of health information.

"Flu season returns each year, burdening patients and physicians alike", said Mark Becker, M.D. pediatrician and President of Vivacare. "Vivacare is pleased to provide its physicians with tools to educate their patients about the importance of getting vaccinated and help reduce the impact of this disease."

About Vivacare

Physicians enroll for Vivacare to enhance their own websites with in-depth and up-to-date health information regarding the conditions they treat and medications they prescribe. Upon enrollment, physicians gain access to hundreds of personalized patient handouts relevant to multiple medical specialties, including allergy, cardiology, dermatology, neurology, ob-gyn, pediatrics and primary care.

Health organizations that value the physician-patient relationship, such as pharmaceutical firms, health agencies and patient advocacy groups, are invited to make information regarding their products or services available through Vivacare, enabling physicians to efficiently deliver the information patients at the point of care.

Vivacare is a physician-founded patient education company based in Berkeley, CA. For more information about Vivacare, visit, call (510) 848-8192, or send email to partnership(at)vivacare(dot)com.


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Mark Becker, M.D.
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Mary Ann Walker
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