Site branding is a completely bespoke yet often understated design service that’s fast becoming accepted as an essential part of any web development package
(PRWEB UK) 11 November 2011
The vision at Positive Web Design has always been to push boundaries and make a diverse range of essential web services available to businesses of all ambitions and budgets. At a managerial meeting this week the firm decided to change its approach towards marketing its website design packages by agreeing to push forward with an aggressive promotional campaign that highlights the importance of the basic design elements behind a company’s online image.
Positive Web Design has outlined their intentions to shift their optimisation efforts towards achieving higher search engine rankings for search terms such as ‘website branding’ and ‘logo design’ in order to make consumers aware of the fact that professional web design goes beyond the traditional build process. These kinds of services will be promoted alongside standard development options to bring consumers greater choice and better awareness of contemporary website design procedures.
Site branding is a completely bespoke yet often understated design service that’s fast becoming accepted as an essential part of any web development package. By designing logos, construction banners and even building animations, businesses are creating a brand that is visually memorable and are working to ensure that their site leaves a strong impression in the consumers’ mind.
Ben Austin, Managing Director behind the Positive Media Group, explains the recent decision in this statement:
“Moving forward, we’ll offer our branding services to our prospective clients from day one. This means that our customers will be able to take the costs of the services into consideration straightaway and will be aware of the huge number of options that are available to them, both now and further down the line. In our experience, site branding is a job that’s normally considered after the initial build – we believe that in order to make the most of their new domain, webmasters need to think about the image of their business well in advance and move away from thinking of branding as a luxury add-on service. Nowadays it’s more of a necessity”.
Mr Austin also goes on to say that the decision from his company is bound to affect competitors’ efforts: “From our point of view, this move is also likely to encourage other web design agencies to reconsider their approach towards their packages. We’ve always been trendsetters and look forward to introducing the idea of professional yet affordable site branding to the UK industry as a whole”.
Positive Web Design is a division of SEO Positive Limited. Based in Chelmsford, Essex, Positive Web Design is able to offer a wide range of web services to clients across the UK and beyond. This website design agency has extensive experience with clients from all industries and specialises in professional web design projects, so call their sales consultants today on 0800 088 6000 for more information or to obtain quotes.