Jewelry Television Partners with GSN

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Shopping network to sponsor games and prizes on GSN.com.

JTV customers are predominately female and many enjoy playing casual games online. GSN.com’s demographic closely mirrors ours so it is a natural fit.

Jewelry Television® (JTV), the only broadcast shopping network focused exclusively on the sale of fine jewelry and gemstones, has announced a partnership with GSN Digital, the interactive division of GSN (Game Show Network), to run sponsored game contests and sweepstakes on http://www.gsn.com, the premier destination for prize-driven games.

From Nov. 14 to 20, GSN will prominently feature Jewelry Television™ as its premier sponsor for “Diamond Week.” GSN players can enter daily sweepstakes and auctions and compete in a week-long Bejeweled 2 tournament for a chance to win mystery jewelry prizes from JTV, including necklaces, earrings and bracelets. Jewelry Television™ will provide additional product discounts to GSN customers who make purchases on JTV.com. GSN will run another Jewelry Week featuring JTV prize events in December.

“JTV customers are predominately female and many enjoy playing casual games online. GSN.com’s demographic closely mirrors ours so it is a natural fit,” said Brian Wilhelm, director of online marketing at JTV. “We see our partnership with GSN as an opportunity to engage a larger audience for both of our companies through this joint promotion.”

“Unlike other casual games sites, GSN keeps its players highly engaged by offering games, sweepstakes and contests that award real prizes,” said Christian Meyer, senior vice president, GSN Digital. “This partnership offers GSN players many ways to win premium prizes from Jewelry Television, and gives JTV access to prospective customers who are actively choosing to interact with their brand.”

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit JTV.com.

About GSN
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN’s cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN’s popular TV game shows or through GSN Digital’s free casual games, mobile and social games, and cash competitions. For more information, visit GSN.com.

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Heather Ripley
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