Briggs Kia Announces that the 2012 Kia Optima, Sorento, Soul and Sportage Achieve Consumers Digest "Best Buys"

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Popular Kia vehicles offer long list of standard safety, convenience and technology features; Kia midsize sedan and CUVs praised for exceptional value, quality, performance, stand-out design and low cost of ownership

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According to Briggs Kia - the leading Kia dealership in Topeka, KS - Consumers Digest has named four Kia vehicles "Best Buys" - the 2012 Kia Optima, 2012 Sorento, 2012 Soul and 2012 Sportage have all received the honor.

This latest recognition comes on the heels of Kia Motors America (KMA) announcing the company's best-ever October sales and setting its 14th consecutive monthly sales record.

"Kia's design-led transformation continues to attract new customers to Kia showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry," said Michael Sprague, vice president of marketing & communications at Kia. "Receiving four 'Best Buy' designations from Consumers Digest reflects the increasing awareness and consideration for the Kia brand, which we expect to continue with the 2012 Rio 5-door and Soul, now arriving in showrooms."

Over the last few months and years, Kia has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time. This has contributed to their gains when it comes U.S. market share for vehicles.

All vehicles selected as a "Best Buy" by Consumers Digest deliver the most value for the money in their respective classes based on purchase price and ownership costs relative to subjective factors, such as comfort, performance and utility.

The 2012 Kia Optima, 2012 Sorento, 2012 Soul and 2012 Sportage are all different vehicles, but they have one thing in common. They were all built with the consumer in mind and it shows when you look at the small details on any of these models. When the price for quality ratio is considered, it's easy to see why Kia is winning so many awards and continuing to increase their market share in the US.

Any local Kansas residents who want to learn more about any of the great new Kia models for 2011 or 2012 should stop in at Briggs Kia - the premiere Kia dealership in Topeka, Kansas. Their sales team is standing by to answer any questions consumers might have. They can even schedule a test drive so that consumers can experience the Kia difference for themselves.


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Eric Giroux
Briggs Kia
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