London, UK (PRWEB UK) 14 November 2011
Alfa Romeo is preparing not only to break records with its new campaign for the range topping MiTo Quadrifoglio Verde but burst them, as they take the ultra-sporty hatchback to the track.
In an exercise which integrates Alfa’s skills within social media, marketing, film and technology, the Italian marque developed an innovative way to showcase the new Alfa MiTo’s high performance abilities.
Using professional stunt driver Terry Grant, Alfa Romeo constructed its iconic brand logo with thousands of balloons and then mercilessly destroyed them by using the power and precision of the 170 bhp MiTo , leaving just four lonely balloons at the end.
Combining with a Facebook campaign, the four entrants who select the correct grid location of one of the four surviving balloons will win an unforgettable and exclusive Alfa Romeo track day at the famous Goodwood Motor Circuit.
Using the latest pre-production Red Epic camera, the filming of this stunt was done in such a way that you could forgive yourself for thinking you were watching a Hollywood blockbuster- Peter Jackson’s The Hobbit has been filmed using this method. At 300 frames per second and using IMAX quality resolution, the final outcome is truly something to behold.
The stunt has also been put forward for a Guinness World Record, as never before have so many balloons been burst by one car alone. Alfa’s driver, Terry Grant, who has 19 world records to his name, ensured the balloons stood no chance. Guinness now have Alfa Romeo’s submission which is likely to be announced as a World Record shortly.
As November fast approaches for the big reveal of this exceptional video and campaign, get over to Alfa Romeo’s Facebook page now to join in the competition, get your grid reference and see if your balloon can withstand the might of the Alfa MiTo Quadrifoglio Verde.