Kingston,Jamaica (PRWEB) November 13, 2011
Broadband technology company Flow and international broadcasters ESPN, will host their second annual football clinics at the Trelawny Multipurpose Stadium, November 4 and 5, 2011, taking the event launched in 2010, to a higher level with the use of the latest in iFootball technology.
iFootball features an assessment tool which is used to measure a player’s overall technical ability and identify areas for improvement. Forty coaches and 100 school footballers from western Jamaica will participate in the two-day clinic which will see ESPN commentators and outstanding professional footballers Shaka Hislop and Robbie Earle sharing their expertise on field and assessments facilitated in a specially fitted iFootball classroom.
Bernard Stewart, General Manager ESPN Caribbean & Maritime Media, noted that “the football clinics are one of the ways in which ESPN is giving back to communities across the Caribbean.”
He said that the clinics, held for the first time in Montego Bay last year, “were an introduction to a programme designed to support the development of football in Jamaica through the assessment of skills and practices, techniques and coaching strategies and an interactive session with several world renowned footballers from ESPN.”
Some of the coaches and footballers trained last year, will also participate this year and Mr. Stewart noted “this is particularly important as we seek to build on the skills that exist and expand the reach of the programme utilizing technology and training to unleash the players’ full potential.”
Jeanette Lewis, Public Relations and Sponsorship Manager at Flow and an ESPN affiliate, said that “Flow is very happy to leverage the expertise of ESPN football greats to help build the skills of both coaches and young players in Jamaica”.
She said that the partnership for the second consecutive year, was fully in line with Flow’s commitment to bringing the best of broadband technology to the island as well as investing in education, sport and culture.
Noting that Jamaican coaches had an introduction to iFootball online technologies last month when Flow and ESPN hosted a clinic led by US based ISoccer.org and Andre Virtue of Whole Life Ministries, Mrs. Lewis predicted that “use of iFootball technology will fundamentally change and enhance how players and teams develop their talent.”
With just about five years since its entry into Jamaica, Flow has already made an indelible impact on the local telecommunications industry placing Jamaica as a regional industry leader for data connectivity and innovative digital products. With its dynamic triple play of services – digital cable TV, digital landline and blazing speed Internet, Flow is helping to build a tech savvy, digital, knowledge-based society as Jamaicans forges ahead in keeping apace with the latest global technological trends.
Flow has made a significant commitment to Jamaica, investing over US$300M million to date; in developing human resources, building an island wide all digital infrastructure and enhancing digital education in schools as part of the company’s social development programme. Jamaica is now the only country in the region with a direct undersea fibre-optic connection to the United States and South America as Flow via its express, direct, network system to Boca in Florida and Cartagenain Colombia. The record investment in the undersea system also provides Jamaica with unprecedented capacity, resiliency, redundancy and reliability for broadband data communications.
Flow is also demonstrating excellence in corporate social responsibility by supporting enhanced learning via its Building Leaders Through Technology Programme which offers schools free of cost commercial grade internet and digital cable connection; mentoring and youth development activities with the service clubs in communities across Jamaica and investments to athletic developments in Jamaica via a partnership with the JAAA. Flow is also a major supporter of sports in Jamaica via its title sponsorship of the Flow Champions Cup, the national basketball team and basketball league. The company also supports the development of local cultural by partnering with various groups including CALABASH and the Jamaica Jazz and Blues festivals.
About ESPN Caribbean
ESPN Caribbean is part of ESPN International, a division of ESPN, Inc. ESPN International has grown to include ownership — in whole or in part — of 46 television networks outside of the United States, as well as a variety of brand extension businesses, which allow ESPN to reach fans in over 200 countries and territories. ESPN International business entities include television, radio, print, internet, broadband, wireless, consumer products, and event management. ESPN International and its holdings maintain offices or production facilities in key locations around the world including Bangalore, Beijing, Buenos Aires, Delhi, Dublin, Hong Kong, London, Mexico City, Miami, Montpellier, Mumbai, Paris, São Paulo, Seoul, Shanghai, Singapore, Taiwan, and Toronto. ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.