Parallel Kingdom Players Turn Virtual Food Into Real Meals This Thanksgiving

Share Article

PlayMob and PerBlue Partner on Their Second Virtual Giving Campaign, Providing Meals to Those in Need

“Though we are a small business, we understand that -- with our players behind us -- we can provide a significant amount of help for families facing hunger during the holiday season.

Following the success of September’s ‘Food For Good’ campaign, PerBlue and PlayMob have partnered again for the ‘Give Thanks’ campaign this month benefiting non-profit organization, HELP USA. November 10th through Thanksgiving Day, players of the popular massively multi-player online role playing game (MMORPG) Parallel Kingdom can purchase their choice of Food Basket Hats, an avatar enhancement, with Food, a purchasable and tradable in-game commodity. Each Food Basket Hat purchase will result in a cash donation to help combat homelessness and hunger in the United States.

Parallel Kingdom players can choose from two limited edition Food Basket Hats to participate in the ‘Give Thanks’ campaign. The red Food Basket Hat can be purchased for 750 Food and will provide a Thanksgiving meal to one homeless child. The golden Food Basket Hat can be purchased for 6,000 Food and will provide a Thanksgiving meal to an entire family in need. PerBlue is leading the way among game development companies in the virtual giving sector.

“The bar was set high through the first ‘Food for Good’ campaign. Parallel Kingdom players have proven to be philanthropic and eager to make a difference,” said Justin Beck, CEO and co-founder of PerBlue. “In that effort, players raised over $4,500 and helped send 2,508 meal vouchers to the SOS Children’s Kenyan famine appeal.”

“The game offers a simple and straight-forward opportunity to do good,” added Beck. “Though we are a small business, we understand that -- with our players behind us -- we can provide a significant amount of help for families facing hunger during the holiday season. We hope other companies can see how easy it can be to take action and consider how they can make an impact for social good.”

The ‘Give Thanks’ campaign, powered by PlayMob’s Giverboard, benefits HELP USA, a non-profit organization that provides housing and supportive services for the homeless and people in need across America. Since 2009, HELP USA has been breaking the cycle of dependency by addressing the underlying causes of homelessness with respect and dignity. Through the development of quality housing with on-site support services, HELP USA provides resources for its residents, encouraging independence and self-sufficiency.

About Parallel Kingdom and PerBlue
Parallel Kingdom is a free-to-play location-based, massively multi-player role playing game for mobile devices (iOS and Android) and the Web. Now in its third year, Parallel Kingdom’s 800,000 users embark on adventures, claiming real-world territory from their own backyard and beyond. Players hunt Monsters, gather resources, engage with others, and earn new capabilities to achieve greater levels of play. The game is mapped to the familiar Google Maps interface, overlaid with Parallel Kingdom’s game features.

PerBlue, the maker of Parallel Kingdom, is a privately-held mobile and social gaming company headquartered in Madison, Wisconsin. For more information, visit

About PlayMob
Rethinking giving, PlayMob enables charities to fundraise through existing games. Their core technology, Giverboard, allows players to connect to charities through their favorite games to turn their virtual play into real world good! PlayMob is based in London, often spotted mobbing around Shoreditch on their quest to make the world a better place through gaming. @theplaymob.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Colleen McCarthy
Matter Communications
Email >