Troy, MI (PRWEB) November 15, 2011
MiRealSource, the largest broker-owned multi-listing service (MLS) serving Michigan’s real estate agents and brokers, announced they’ve signed with Front Street PR of Farmington to re-brand their website (http://www.MiRealSource.com), as well as their Facebook, Twitter, and YouTube sites.
“We’re launching this strategic, social media marketing campaign focused at Michigan REALTORS to let them know we have the latest and largest collection of Michigan MLS information available in one location, as well as up-to-date real estate software and online educational materials and classes,” said David DeRees, CEO at MiRealSource. “We want Michigan REALTORS to know that MiRealSource.com is their single-source, ‘go-to’ website.”
“We’re expanding our social media efforts because the way REALTORS do business today has changed dramatically from the way we did it ‘yesterday’. For example, 71% of homebuyers use the internet to search for listings and services, 85% of real estate transactions start online, 77% of internet homebuyers use a real estate agent, and we all know to save time and money, we search for just about everything on the internet….including our future home or office space,” added DeRees.
“In these economically challenging times, it’s essential to provide our agents and brokers with the necessary training and tools they need to list and sell houses as quickly as possible,“ said DeRees.
MiRealSource recently joined with other Michigan multi-listing services from nine counties to establish “The Great Lakes Repository,” which shares the most current MLS data. “By sharing our information with other MLS, we can reduce costs, save time, generate better data, increase competition, and standardize and secure the material while maintaining autonomy. We hope to eventually collect and make available all MLS data from throughout the state,” added DeRees.
In addition to its MLS listings, our website will also provide REALTORS with important software tools and necessary ‘hands-on’ training classes and webinar tutorials for Paragon. “Paragon is a new state-of-the art REALTOR software that can sometime be confusing, so we’ll provide both webinars and classroom education and tutoring,” said DeRees.
The new MiRealSource website will also feature a calendar with important dates, real estate statistics, documents, forms, Listing Hub, zipForm Online, Homes Magazine, and even provide email access.
“I chose Front Street PR to help us with this important rebranding transition because they specialize in website design and development focused specifically at the REALTOR,” said DeRees.
“The real estate websites we’ve designed are not only attractive, but also very effective. We’ll work closely with MiRealSource to combine graphic website design and the power of our proprietary technology, with strategic marketing, to produce a powerful web presence for them,” said Cheryl Heppard, CEO, Front Street PR.
Front Street PR, a visibility, marketing and branding firm located in downtown Farmington, MI, provides consulting, design, and development projects for small and medium-sized companies and organizations. For more information about Front Street PR and a partial client list, go to http://www.FrontStreetPR.com
For more information contact
Cheryl Heppard, Front Street PR at
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