Lyra Delivers Two New Reports Providing Worldwide Forecast Data and Analysis for the Ink Jet and Laser Toner Cartridge Markets

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Lyra Research has released two new reports that provide worldwide forecast data and analysis for the digital imaging supplies market. The two reports—Worldwide Desktop Ink Jet Cartridge Forecast, 2008–2015 and Worldwide Laser Toner Cartridge Forecast, 2008–2015—are based on key findings from Lyra’s first-half 2011 Hard Copy Supplies Advisory Service (SAS) Forecast 360.

Lyra Research, the digital imaging authority (http://www.lyra.com), has released two new reports that provide worldwide forecast data and analysis for the digital imaging supplies market. The two reports—Worldwide Desktop Ink Jet Cartridge Forecast, 2008–2015 and Worldwide Laser Toner Cartridge Forecast, 2008–2015—are based on key findings from Lyra’s first-half 2011 Hard Copy Supplies Advisory Service (SAS) Forecast 360.

Worldwide Desktop Ink Jet Cartridge Forecast, 2008–2015 explores how the desktop ink jet printer market has declined over the past two years as a result of the global recession. Changes in users’ printing habits, adoption of WiFi networks, and screen-based devices all have created barriers to market growth. Nonetheless, shipments of ink cartridges are steadily growing, partly as a result of the move away from low-end devices that often use tricolor cartridges toward higher-end printers that use single-color cartridges. All regions will experience cartridge shipment growth during the forecast period, but Latin America will lead the way with the highest CAGR, at 7.3 percent, followed by Asia Pacific.

Beginning in 2011, total worldwide revenue for desktop ink jet cartridges is projected to grow slowly as cartridge prices fall. Total worldwide desktop ink jet cartridge revenue is projected to grow from under $29 billion in 2010 to $33 billion in 2015 (see attached figure 1). Regionally, growth will be strongest in the Asia-Pacific region, followed by Latin America. North America and Europe will both exhibit less robust growth.

Specifically, the report provides vendor and regional-level data and analysis regarding ink jet cartridge shipments, revenue, and average sales prices, as well as installed base forecast figures for ink jet hardware. For more information on Worldwide Desktop Ink Jet Cartridge Forecast, 2008–2015, please visit https://store.lyra.com/ProductDetails.asp?ProductCode=S1109A.

Worldwide Laser Toner Cartridge Forecast, 2008–2015 discusses how the laser printer installed base bottomed out in 2010. Hardware growth is expected to resume in 2011 as a result of strong sales in emerging markets, and this in turn will create steady growth in the laser toner cartridge market through 2015. Cartridge shipment growth will be aided by a number of market changes, including the shift to color output devices, the shift to midrange MFPs for monochrome printing, and businesses’ use of short-run in-house printing for high-volume print jobs that previously were handled by commercial printers. Laser cartridge shipments will grow from 379 million units in 2010 to about 445 million units in 2015 (see attached figure 2). The highest toner cartridge growth rates will be found in Latin America and Asia Pacific. Aftermarket cartridge penetration remains low because newer color devices use chemical toner instead of mechanical (crushed) toner.

Specifically, the report provides vendor and regional-level data and analysis regarding laser toner cartridge shipments, revenue, and average sales prices, as well as installed base forecast figures for laser hardware. For more information on Worldwide Laser Toner Cartridge Forecast, 2008–2015, please visit http://store.lyra.com/product_p/s1110a.htm.

“The recession took its toll on the ink jet and laser toner cartridge markets, but it is a cyclical factor and its influence will eventually end,” said Larry Jamieson, senior analyst, Lyra Research. “It is important to recognize that changes in printer-user habits, resulting from forces such as MPS engagements, WiFi networks, and greater use of mobile devices and screen-based applications, are cutting down on user page volumes and establishing market barriers. However, we do expect the imaging supplies market will experience modest, steady growth over the next few years that will be aided by the shift to color output devices and strong sales in emerging markets.”

Ordering the Reports
The two digital imaging supplies reports—Worldwide Desktop Ink Jet Cartridge Forecast, 2008–2015 and Worldwide Laser Toner Cartridge Forecast, 2008–2015—can be purchased now for $950 per report. For more information about report purchasing options, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin(at)lyra(dot)com, or visit Lyra’s online store at http://store.lyra.com.

Sign Up for Lyra’s Free Research Briefs
Sign up now for Lyra’s Hard Copy, Wide-Format, Marking Supplies, Media Supplies, Europe, and China Research Briefs, which feature forecast information and primary research data. The research briefs are delivered via e-mail approximately every quarter. Special bulletins also are distributed that contain information regarding Webcasts and events related to each of the topics in the briefs. To update your profile and add your name to the mailing list, click here http://visitor.constantcontact.com/d.jsp?m=1101693414919&p=oi and enter your e-mail address. Instructions that explain how to join the appropriate list will be e-mailed to you.

About the Hard Copy Supplies Advisory Service
The Hard Copy Supplies Advisory Service (SAS) provides product data, forecasts, and analysis on the imaging supplies industry to research professionals in the hard copy marking and media supplies industries. The service provides primary research and in-depth analysis of the supplies industry, from desktop ink jet and laser media and marking supplies to digital copier supplies and wide-format supplies.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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