Online Food Ordering Service, Snapfinger, Offers New Group Ordering Feature

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Offers Convenience, Speed, and Cost Control for a Variety of Take-Out Needs

Snapfinger’s new group ordering feature can help drive that growth for restaurants.

Snapfinger, the industry leader in remote web and mobile ordering and pre-payment services for the restaurant industry, announces the launch of its group ordering feature today. The new component offers an easy to use interface allowing consumers to tap into Snapfinger’s extensive network of restaurants and quickly order individual meals online for a group dining experience.

“The beauty of this new feature is that it brings convenience, efficiency, and cost control to the group ordering process,” says Jim Garrett, CEO of Snapfinger. “It not only lightens the burden of the host in organizing a group order, but also empowers each guest to make their own individual selection. Party goers, work colleagues, roommates and family members can all customize their orders while staying within the cost parameters set by the host.”

How to Use the Group Ordering Feature
Whether users access Snapfinger.com via their desktop computer, mobile phone or other device such as an iPad, the group ordering feature is designed to streamline the process. To place a group order, there are seven simple steps:
1.    The host selects a restaurant from Snapfinger’s extensive listing.
2.    In the listing, click “group order” and create a name for the order, including date and time information.
3.    Provide price limitations (if desired).
4.    Invite participants to order by adding an email address for each individual.
5.    Press “send,” and the new group ordering feature alerts all guests that they have been invited to supply their menu options.
6.    Guests are prompted to click the link provided to access the restaurant’s menu.
7.    Guests then add selected menu items to the “shopping cart,” and submit the order by the deadline provided.

The group ordering feature informs the host when individuals have ordered, and gives them the option to remind guests if they have forgotten to place an order. Once all orders are finalized, the host can then press “submit,” and the group order is sent directly to the restaurant.

A Win for the Industry
Technomic Information Services states that casual dining takeout sales have grown by 10 percent annually over the past three years and the trend is likely to continue. Snapfinger’s new group ordering feature will not only offer consumers an easy alternative to group ordering, but also streamline the process for restaurants.

“More and more consumers are depending on local restaurants to offer on-the-go meal options to enjoy at home,” said Garrett “This shift in consumer behavior represents an opportunity for restaurants to grow revenues through the take-out portion of their business, and Snapfinger’s new group ordering feature can help drive that growth for restaurants.”

About Snapfinger
Atlanta-based Snapfinger, Inc. is the nation’s largest online and mobile restaurant ordering destination, serving more than 32,000 restaurant locations in 3,200 cities. It provides exclusive online ordering access to 35 national restaurant brands including Subway, Outback, California Pizza Kitchen, Bob Evans, Boston Market and Firehouse Subs. Serving a growing community of independent restaurateurs, Snapfinger accounts for 70 percent of all restaurant ordering applications. The Snapfinger mobile application is available as a free download from iTunes App Store and Android Market. For more information, visit http://www.snapfinger.com.

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Kelly Ronna
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