Businesses – particularly the more traditional, offline businesses – often underestimate the power of these online review websites... And just as in the offline world, a negative review tends to go a lot further than a positive one.
New York, NY (PRWEB) November 13, 2011
Online Reputation Management has launched a new service to proactively tackle the increasing amount of negative spam that companies have to deal with. Online Reputation Management focuses on repairing and managing the online reputations of businesses and individuals alike. A bit of bad press, online or off, goes a long way and can have a major impact on the revenues of a business or the success of an individual.
Negative spamming is when negative reviews, articles or other commentary are posted online by a competitor or someone with intent to harm. The majority of negative spam posted about online businesses by competitors is usually posted on industry related forums or online review websites. Sites such as Yelp, City Search, Google Maps, and even RipOffReport.com are frequent targets. As people are increasingly relying on information they find on the Internet, Online Reputation Management is one of a limited number of companies that are able to tackle the issue of negative spamming.
This new service has already proved to be a huge success. Online Reputation Management has worked with several companies on this issue and succeeded in having almost all negative spam reviews removed. Most recently they worked with a company owning a small chain of restaurants that needed help in dealing with false negative reviews. The upscale restaurant chain was being targeted by a competitor on a range of review websites. Online Reputation Management successfully proved the reviews to be false, and the negative posts were ultimately removed from the popular review websites.
According to management, the restaurant company (which cannot be named for legal reasons) saw an immediate increase in online bookings once the reviews were removed. “Businesses – particularly the more traditional, offline businesses – often underestimate the power of these online review websites. Even if your business itself does not operate online, it is likely to be partially reliant on and susceptible to the effects of reviews online. And just as in the offline world, a negative review tends to go a lot further than a positive one. When these negative reviews are false, it is additionally frustrating,” noted Ed Eshel, Founder of Online Reputation Management.
Similarly to the offline world, with the right exposure just one negative review can have severe repercussions. Articles and comments posted online are immediately available to literally millions. Almost anyone can post a review about almost anything. It is very difficult for the reader and potential customer to decipher which online reviews are legitimate, and which reviews are deliberate spam from a competitor. Dealing with negative spam reviews is going to become increasingly common and necessary for businesses wanting to maintain a positive online presence.
About Online Reputation Management
Online Reputation Management is a top online reputation repair and management company leading the way in providing effective solutions to companies and individuals alike. Online Reputation Management’s success lies in driving search results away from negative online reviews, removing online spam, and ensuring that search results and review sites will all highlight the positive reviews and information about you or your company. Online Reputation Management has an acute understanding of the importance of branding and consistent marketing and adheres to your company’s unique and specific needs and style throughout all reputation repair or reputation management projects. With a proven track record of both short term and long term success, Online Reputation Management can resolve any online reputation issue your company may experience and help increase the volume and quality of your business.
Online Reputation Management
100 West 58th Street
New York, NY 10019
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