SEO professionals work to enhance the position of their websites and material relating to their business. The positioning and quality of information shown in online searches is an important concern for any CEO or business owner.
New York, New York (PRWEB) November 30, 2011
The reputations of businesses increasingly depend on what is written in the articles found by popular search engines such as Google, Yahoo and Bing. SEO professionals work to enhance the position of their websites and material relating to their business. The positioning and quality of information shown in online searches is an important concern for any CEO or business owner. When Google recently changed their index-algorithm, the effects were immediately noticeable – for some positively and others negatively – as businesses moved up or down in the results positions. To truly optimize the search engine, you need to ensure not just the quantity, but the quality of the information shown in search results.
Reverse SEO means pushing down certain results that show when someone searches for your company online. By promoting positive results, negative results are effectively being bumped down to the later pages of online search results. Companies such as Online Reputation Management specialize in this and use this service as one of many to tackle damage to the online reputation of companies.
In a recent example, the owners of a New Jersey moving company contacted Online Reputation Management because they had found that when searching for their moving company online, much of the first page of results were review and comparison websites, such as Yelp.com, InsiderPages.com, RipOffReport.com, MovingScam.com and some others. While many of these types of websites can be useful tools for consumers, many are often not regulated, or may not portray fair and balanced reviews. There have also been several cases where some widely trusted review websites were exposed as biased and deliberately promoting some businesses while implying that others are less good. Further more, the Internet is, by and large, anonymous. This means that reviews and posts by supposed customers may be completely false altogether, and could be nothing more than ‘spam posts’ by a competitor looking to discredit another business.
When tackling this case for the moving company, in addition to trying to remove most of the negative material, Online Reputation Management included a heavy marketing campaign in their response. By publishing press releases, articles, blog postings, social network profiles and so forth, the company was successfully able to push negative results away from the top positions in online search results. What’s more, the company also enjoyed a dramatically improved online reputation as all the top search results were positive and informative articles thanks to the successful marketing campaign devised by Online Reputation Management.
About Online Reputation Management
Online Reputation Management is an industry leader in repairing and managing the online reputation of businesses and individuals. They help their clients to rid the Internet of offensive materials and promote them instead in a positive light. They work closely with clients to create customized packages to suit specific needs. By adhering to your branding and initiating powerful marketing campaigns, negative results will be replaced by the positive ones in online searches. The success of Online Reputation Management is thanks to the extensive experience and skills they have in search engine optimization and online marketing. Their techniques and solutions are successful in not only repairing online reputations but also helping to grow the businesses that they work with.
Online Reputation Management
New York, NY 10019