LoopFuse Custom Events Dashboard Lets SaaS Companies Engage Users Individually

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Latest release automates marketing based on individual user actions to increase usage rates and customer retention for any web-based application.

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LoopFuse Custom Events Dashboard

This is a natural extension of our marketing automation expertise as we are enabling products to do the actual marketing based on user activity inside an application.

LoopFuse, the leader in sales and marketing automation for small-to-medium-sized businesses (SMB), today announced its Custom Events Dashboard that gives SaaS companies the ability to take action based on when and how users are engaging with their products.

The Custom Events Dashboard builds upon recently released custom event functionality available via the LoopFuse API that supports user defined actions inside software-as-a-service (SaaS) applications or ecommerce shopping cart experiences. The business metrics that define SaaS success like cohort analysis, conversion, and retention can now be acted upon with the right piece of content at the right time to a specific user.

“SaaS companies now have the ability to automatically respond to end-users based on their behavior within their application,” said Tom Elrod, CTO of LoopFuse. “This can include help emails when inactivity is detected, reinforcing the value proposition of a particular feature, or even alerting the sales team when there is a noticeable increase in user activity during a trial.”

Paid LoopFuse OneView accounts can make use of the Custom Events Dashboard to bring the same level of visibility and interactivity that exists prior to user registration inside the actual application. Sending a user helpful content when they abandon a product at a critical moment or fail to complete a task that will reveal significant value can make all the difference between retention and churn.

“With the LoopFuse Custom Events Dashboard, SaaS companies can now act upon user information at the individual level,” said Sean Dwyer, CEO of LoopFuse. “This is a natural extension of our marketing automation expertise as we are enabling products to do the actual marketing based on user activity inside an application.”

Try LoopFuse to automate your marketing for free by visiting: http://www.loopfuse.com

About LoopFuse, Inc.
LoopFuse, the first and only provider of free marketing automation, is the leader in on-demand lead management solutions designed specifically for SMBs. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta, GA. For more information on LoopFuse, please visit http://www.LoopFuse.com or follow us on Twitter at http://twitter.com/LoopFuse.

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Julie Swint
LoopFuse
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