Subuno and Rapleaf Collaborate to Bring 'the Missing Score in Fraud Scoring,' Email Data Scoring, to Merchants

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Subuno partners with Rapleaf to integrate email data fraud scoring into the Subuno fraud screening platform.

Subuno, a fraud screening SaaS platform, and Rapleaf, an industry leader in personalization solutions, today announced a partnership to integrate Rapleaf services into Subuno.

Under the partnership, Subuno will integrate Rapleaf’s email data solutions so that Subuno’s merchants have a new way of leveraging a customer’s email address as a risk indicator. Traditionally, email checks involve looking at the email’s syntax, deliverability, and whether or not the email is from a free email provider. With access to Rapleaf’s email data solutions, merchants can now approximate the amount of time an email address has been active and analyze the correlation between the customer’s name, address, and email address for enhanced verification. This “missing score” and added analytics is powerful in preventing fraud because fraudsters typically will not use the actual email address of card holder since the victims would then get an email confirmation about the order. Merchants can now leverage the new Rapleaf data sets within Subuno on an on demand basis or automatically as part of multi-layered waterfall system.

“Rapleaf gives merchants a new powerful way of verifying the information provided by the customer,” said Ed Lin, co-founder of Subuno, “ Email data is the long missing signal in fraud screening and provides an innovative method of verifying identity.”

“Subuno is the perfect home for email data services because Subuno allows merchants to easily leverage our data on emails for their own multi-layered fraud screening process,” said Pete Schlaefer, Director of Business Development at Rapleaf. “ We love how Subuno allows merchants to use our data wherever and whenever they want in their screening flow.”

To learn more about the Rapleaf data integrated into Subuno's fraud screening platform, please see:

About Subuno

Subuno is a provider of a fraud screening software-as-a-service (SaaS) platform that allows merchants to leverage and manage multiple fraud detection solutions and implement a multi-layered fraud screening approach.  Without requiring technical knowledge, Subuno helps users easily automate their fraud screening flow and speed up the manual review process. For more information, please visit

About Rapleaf

Rapleaf is a San Francisco-based company with an ambitious vision: we want every person to have a meaningful, personalized experience -- whether online or offline. We want you to see the right content at the right time, every time. We want you to get better, more personalized service. To achieve this, we provide data to help companies gain insight into their customers, engage them more meaningfully, and personalize their relationships. For more information, please visit

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Ed Lin
(646) 481-1296
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Ed Lin
(646) 418-7360
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