Montclair, NJ (PRWEB) November 16, 2011
Today the text message marketing company Textabit launched its new self-service tool for businesses. Their cloud-based technology allows users to schedule alerts, create individually targeted text messages, and communicate with their clients, students and patrons on a larger scale without sacrificing ease or speed.
With recent mobile technology studies showing that over 95% of subscribers read text messages sent through cell phones within minutes of receipt and more than 200 million people utilizing this platform of communication, text messaging offers businesses a completely new and effective way to communicate with a broad range of prospective clients on a massive level. Textabit Chief Technology Officer, Nick Chiricec, noted that this prevalence for cell phone use and immediate reading of text messages will have a noticeable impact on marketers. He said, “Text messages connect virtually everyone today. Businesses with relevant information have found a perfect channel to promote and communicate with customers."
Since business owners come with a range of technical skills and familiarity with this rapidly changing technology, a marketing platform based on text messaging can feel inaccessible to some. But Chiricec says that Textabit has taken additional steps to make sure that business owners of all skill levels can feel comfortable using this tool. He says, "Textabit offers not just an application but a service. Many companies are not sure how to take advantage of this incredible opportunity to market. Textabit is right there to help companies take this step with a simple and self-explanatory user interface, 3-step campaign development tutorials and an unbeatable commitment to customer service."
Textabit also has a development team on hand to help ensure that businesses are able to integrate their campaigns into their current workflow systems.
Information about rates and plans can be found on the company website, http://www.textabit.com.
Text Message Marketing Statistics
- According to the ABI Research, consumers in 2011 will send a total of 7 trillion SMS messages.
- Read rates for text messages were reported at 90 percent in 2010 by CTIA-The Wireless Association.
- A 2008 article in Campus Technology noted that cell phones were owned by 97% of full-time students between the ages of 18 and 24.
- The Direct Marketing Association’s 2010 Response Rate Trend Report showed that the average conversion rate for text message marketing was almost 400 percent higher than the conversion rate for email marketing.
Textabit is a text message marketing service based in the New York Metropolitan area. Our marketing experts and technology developers have years of experience in mobile text marketing and have created web-based SMS text messaging software that works with your business marketing needs.
26 Park Street Suite 2044
Montclair New Jersey 07042
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