The best way to predict the future is to create it."
CHINO, CALIFORNIA (PRWEB) November 16, 2011
Many fitness industry buffs loathe Thanksgiving and Christmas time because that means everyone is cramming in sessions before leaving on vacation and leaving several dead weeks in between. 7FigureSam gives personal trainers the scoop on why the holidays are the best time for fitness marketing. For a limited time, he is also giving away his e-manual and program, “Six Figures In 67 Days,”($97 value) for free.
Personal trainers tend to dread the holidays. This time of year, clients are going on vacation, demanding that “holds” be put on their accounts, and leaving a bunch of dead weeks in their wake. Trainers themselves may even find it more difficult getting in enough gym time due to so many parties, commitments and shopping plans. Yet, seasoned veterans know, this is actually the best time for personal trainer marketing.
According to “7 Figure Sam” Bakhtiar, personal trainer and owner of the Fit Concepts a company based out of Chino, California, there are several ways to avoid problems associated with seasonal travelers. First, one can allow members to roll over their missed sessions for several months after they return (rather than just one month) to avoid the client who cancels continuously during the holidays or the insane “makeup session” rushes that tend to occur in the 30 days after the holidays.
Another option for fitness marketing over the holidays is to offer one’s clients phone or email coaching. This can be as easy as drawing up a program based on YouTube fitness videos, encouraging / inspirational messages, and tips on eating healthy on the road. It’s amazing how good this technique is at retaining clients over the holiday season, when so many typically drop off. Having the programs drawn up ahead of time can also free up time for busy personal trainers who could use a break from the gym, but can’t afford the time off.
Holidays are the best excuse to launch new fitness marketing promotions. Everyone is giving gifts this time of year, so why not give the gift of personal training service to help friends and family members get a start on their New Year’s resolutions? The holidays present a wonderful opportunity for trainers to have an excuse to lower prices temporarily, without appearing desperate. It’s a way of “spreading good cheer.”
Fitness marketing incentives for the holidays may include referral cards offering one free month of services to give to someone else as a prepaid gift card or “stocking stuffer” coupons for January boot camp sessions. Loyal existing clients may also appreciate the option to receive a special holiday discount for paying in full at the start of the year, rather than monthly. With a 10-20 percent success rate, this strategy typically brings in a sizable balloon of cash for the New Year.
Speaking of holiday promotions, 7 Figure Sam would like to offer professionals a free download of his “Six Figures in 67 Days” e-manual and training program. This tested, tried and true fitness marketing program can be accessed at http://www.super-trainer.com for a limited time only.
About The Company: Fitness Consulting Inc. is a fitness marketing company that assists new and seasoned personal trainers who would like to earn greater income and provide a better life for their families. The organization is led by Sam Bakhtiar, who moved from Persia to America, where he graduated with his BS in premed and nutrition, received his doctorate of chiropractic, and won first place bodybuilding titles in every class. After studying business and learning in hands-on mentorship programs, Sam began mentoring others on how they can transform their personal training businesses into fulfilling six-figure salaries.
Fitness Consulting Inc
14682 Central Ave
Chino, CA 91710