Global 2012 Marketing Courses -- Beginner, Intermediate and Advanced -- Announced by Global B2B Communications

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Worldwide courses for companies and web professionals seeking up-to-date information on how today’s global search engines work and how it affects successful marketing both locally and worldwide—online and off-line.

2012 Global B2B Communications' Marketing Instruction

2012 Global B2B Communications' Marketing Instruction

"Rapidly evolving technologies make it imperative that web professionals and anyone in marketing-related functions stay up-to-date on new opportunities and obstacles to global marketing"-Amy Munice, Global B2B Communications

Worldwide companies and web professionals seeking up-to-date information on how today’s global search engines work and how it affects successful marketing both locally and worldwide—online and off-line, can now find one or more classes matched to their skill set being offered in locations across the globe by associates of Global B2B Communications. Classes range from ½ day to 5 day course offerings and range in prices from 300$ - 2495$ US. Discounted privately held classes covering the same content and with custom modifications, as well as live online course instruction options are also being offered to select companies, organizations, and other groups such as trade organizations in various cities where appropriate and when available.

To pre-register for one or more classes in particular locations and to receive updates on class calendar developments visit or write to 2012ClassCalendarUpdates(at)

Global B2B Communications’ 2012 Web Marketing Class Roster includes:

Web Basics:
1-“How to be an Intelligent Buyer of Web Marketing Expertise”, ½ -day course designed for business owners and C-Level managers tasked with sourcing either in-house or outsourced website development. Instructor: Michael Marshall.
2-“Web Marketing Do Nots---Learning from the Mistakes of Others”, ½ - day course geared especially for companies outside North America but appropriate for any organization that is creating a website for the first time or undertaking its first website re-design and development. Instructor: Amy Munice
3-“Website Weekend”, two-day course designed for entrepreneurs with ideas for new business start-ups and owners, marketing or communications managers of existing businesses that seek low-cost and easy-to-launch professional looking websites capable of bringing new products or service offerings to market in short order and expanding as the business grows. Instructor: Amy Munice and others t.b.a.

Marketing PR Courses:
1-“Global PR with Circa 2012 Search Engines in Mind”, ½-day course designed for business owners, C-Level managers, and communications specialists for companies that sell products or services worldwide or in more than one continent. Class provides overview and case study examples of how search engines create new opportunities and returns-on-investment for various PR tools and tactics. Instructor: Amy Munice
2-“How to Use Web Competitive Analysis Tools to Develop both Online and Off-line Marketing Strategies”, two-day course designed for business owners and C-Level managers with responsibility for business strategy, lead generation or marketing. Attendees can opt to bring their company’s list of marketing objectives to the class to supplement the case studies presented in the course. Instructor: Amy Munice
3-“Using Mathematics for SEO Copywriting”, one-day tutorial including case study examples and re-writing of existing web pages either found online or brought by attendees. Instructor: Amy Munice

Social Media Courses:
1-“Introduction to Social Media Tools and Functions”, ½ -day course designed for business owners and C-Level managers by the editor of UK’s “New Media Knowledge” magazine and professor at London’s Westminster Business School. This course broadly analyzes a range of social media tools for communication and collaboration. Instructor: Magda David Hercheui, PhD.
2-“Social Media and Organizational Change”, ½ -day course designed for business owners and C-level managers discussing how the new paradigm of user-generated content requires organizational transformation. Based on case studies, this course explores best-practices in using social media for communication and collaboration within organizations and across organizational boundaries. Instructor: Magda David Hercheui, PhD.
3-“Workshop on Social Media for Organizations”, 1-day course designed for business owners and C-level managers to learn how to use different social media in their businesses. Through case study examples attendees will learn how to combine social media tools to design better business strategies for communication and collaboration. Instructor: Magda David Hercheui, PhD.
4-“Workshop—Finding YOUR social network”. One-day course. Private tutorial workshops for organizations to guide design of social networking strategies, including identifying priority social networks from the millions of global possibilities that are best-match targets as well as planning dynamic communication models that will be most beneficial to help meet organizational challenges and goals. Instructor: Magda David Hercheui, PhD.
AdWords Courses:
1-“AdWords Basics: Introduction to Online Advertising”, one-day course designed for any/all individuals whose work involves implementing, sourcing or supervising Google advertising or other pay per click online advertising campaigns—bringing you newly released information from the 2012 Edition of Google AdWords for Dummies, by the author and original and definitive authority on web advertising. Instructor: Howie Jacobson, PhD.
2-“How to Set up an AdWords Campaign: Intermediate AdWords Instruction”, one or two day course options, for those who have attended “AdWords Basics” introductory class or have managed AdWords campaigns that were low return-on-investment, again based on newly released information from the 2012 Edition of Google AdWords for Dummies, by the author and definitive authority on web advertising. Instructor: Howie Jacobson, PhD.
3-“Advanced Online Advertising: The Hero’s Journey”, 1 or 2-day course designed for graduates of beginning and intermediate online advertising courses and/or experienced AdWords managers working either in-house or as professional online advertising consultants covering advanced techniques for optimizing AdWords campaigns. Focus is on advanced techniques beyond the scope of the 3rd edition of (December, 2011 release) of Google AdWords for Dummies. Instructor: Howie Jacobson, PhD.

SEO Courses:
1-“Introduction to Web Marketing and Search Engine Optimization”, 2-day course designed as an appropriate introduction to web marketing for both strategic marketing managers of small and medium-sized businesses and those with day-to-day responsibilities for online marketing. Instructor: Michael Marshall.
2-“Web Competitive Analysis: Advanced SEO”, 3-day course designed for web professionals and C-Level Marketing executives directing online marketing initiatives who are in need of updated knowledge on how 2012 search engines work and how to use math-based linguistics tools for competitive advantages. Instructor: Michael Marshall.
3-“A-Z—Web Marketing and Search Engine Optimization – Master Level”, 5-day course combining Introduction to Web Marketing and Search Engine Optimization and Web Competitive Analysis: Advanced SEO courses. Appropriate for any in-house manager of website development, professional web developers, online video producers, search engine optimization consultants, SEO copywriters, and others who require detailed up-to-date information on web marketing. Note: Also accredited for college level by University of Mississippi in USA. Instructor: Michael Marshall.
4-“How to Marry Pay Per Click and SEO”, 1 or 2 day course designed for hands-on managers of web marketing initiatives at all skill levels, covering how to use data and insights from online advertising to accelerate website conversions both before SEO initiatives are started and as mid-course corrections. Instructors: Howie Jacobson, PhD and Michael Marshall.

For more information on various course syllabi, prices and pre-requisite knowledgebase suggested for class attendees visit or contact Amy Munice at +872-222-7361 (+872-B2B-SEO1) or write amy (at ) .

To receive notices of additions to the 2012 Global B2B Communications course roster and/or for calendar updates, Sign-Up for Class Calendar Updates in Your Locale or write to 2012ClassCalendarUpdates (at)

About the Instructors
Mr. Michael Marshall advises the US Patent Office on all new developments on worldwide search engines as well as providing web competitive analysis and search engine optimization services to many of the Internet Retailer 500 and leading global companies such as Caterpillar, 800 Flowers, IBM, etc. Amy Munice is both the creator of Global B2B Communications and President of ALM Communications Inc., the world’s first global PR firm to both give guarantees on numbers of published features, columns, white papers, etc. as well as now fully integrating high-level mathematical and linguistics tools into all phases of client campaign development and implementation. Dr. Magda David Hercheui, a native of Brazil with BA degrees from the University of São Paulo (Journalism and Economics), MBA in Finance (Insper, Brazil), and MSc in New Media, Information and Society and PhD in Information Systems from the London School of Economics. Dr. Hercheui is also editor of New Media Knowledge Magazine and a consultant on social media. Dr. Howie Jacobson is author of “Google AdWords for Dummies” soon to be released in its third edition and widely recognized as the leading authority on online advertising.

About Global B2B Communications
Global B2B Communications is both an online information source on up-to-date information on how world search engines work, web competitive analysis, and a compendium of internet marketing tools and services in synch with today’s search algorithms, as well as directories for marketing online and off-line, such as a “Creative Videographers’ Eyes”—a newly created compendium of best practice corporate video production, and other Marketing PR services offered by Global B2B Communications.    Amy Munice, President of ALM Communications (now also doing business as Global B2B Communications) can be reached at info(at)globalb2bcommunications(dot)com or +872-222-7361, LinkedIn- “Amy Munice” , or Twitter—@WorldB2B.


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