Kognitio announces cloud-based price modeling, revenue assurance and network analytic service to help CSPs gain customer insight, improve retention and drive revenue

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Communication Service Providers (CSP) to benefit from cloud-based analytic service

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The service allows communication service providers to drive profitability and grow their business. It goes without saying that those providers that embrace analytic solutions will gain the upper edge.

Kognitio today unveiled a new cloud-based analytic solution that helps communication service providers (CSPs) maintain their competitive advantage by analyzing vast quantities of operational and consumer data in seconds and minutes, known as Big Data. The on-demand solution provides CSPs with the ability to offer the most competitive tariffs, reduce customer churn, maximize revenues as well as monitor traffic flow across their networks.

Kognitio has a strong pedigree in the communication service providers market, having worked with BT and a number of other operators for years. The service allows providers to load, explore and analyze full volumes of business-time and historical data. Ideal for tariff design, margin and cost analysis, product and customer profitability analytics and revenue assurance, the service ensures that users can achieve their business goals, whether it be maximizing revenue and margins or winning new customers, all at a significantly lower cost of ownership than on-premise, appliance-based solutions. By running in Kognitio’s private cloud, CSPs can run analyses on the fly knowing that their data is secure and available to them when they need it.

In a world where more people have access to mobile devices than clean running water and where consumers are accessing content on networked devices whether it be booking a vacation, following their friends on Facebook or downloading videos, it is imperative that CSPs can bring together data from usage, plans, customers and operations in an easy manner, get insight fast that they can then turn into actionable intelligence to maintain their competitive advantage.

“In the current financial climate, retaining clients and winning new customers is vital for any business,” explains Steve Millard, chief operating officer at Kognitio. “Analyzing usage, reducing churn and continuing to attract new business is one way of staying profitable and viable, though this can also place a strain on IT. So our service is good news for both business users and the IT department at communication service providers. The former can now run price modeling, tariff planning and network analysis queries directly and more freely, while the latter can reclaim valuable time. In short, the service allows communication service providers to drive profitability and grow their business. It goes without saying that those providers that embrace analytic solutions will gain the upper edge.”

“Kognitio’s expertise in dealing with massive amounts of data with lightning speed and pinpoint accuracy means that we can ask any question, model any scenario and be confident that we understand the margins of any plan down to the last penny,” explains Arthur Winn, head of business pricing at BT. “We can outline to individual customers how we can save them money and we can ensure that we are able to offer the best value packages. This has become even more important in the current economic conditions.”

Using the Kognitio service, CSPs can get up and running and start to get insight from their vast data sets within as little as 48 hours. They can run large-scale data analytics projects and simply pay on a pay-per-use basis billed in monthly increments. With no overhead of implementing an analytic machine onsite, there is no need for an IT department to service, maintain and support the database and its users. Instead, CSPs can focus on their business and being innovative, instead of infrastructure.

About Kognitio

Kognitio is a long-standing innovator in the data warehousing, business intelligence and Big Data analytics markets. The company has pioneered many of the technologies now employed by state-of-the-art data warehouse/BI systems including the industry’s first in-memory analytic database, data warehouse appliance, MPP shared-nothing database, and Data Warehousing as a Service (DaaS) cloud-based solution. Kognitio’s award-winning WX2 product is the industry’s fastest and most scalable analytic database, enabling firms to turn massive amounts of raw, complex data into valuable insight to solve their most urgent business problems. Its clients span many industries including market research, consumer packaged goods, retail, telecommunications, financial services, insurance, gaming, media and utilities. Kognitio is headquartered in Chicago and Bracknell, UK with offices in New York, Raleigh, Minneapolis, Dallas and other U.S. cities. More information is available at http://www.kognitio.com, on Twitter at @kognitio and on Facebook at http://www.facebook.com/kognitio


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Sean Jackson
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