“Introducing Nothing”: Big Red Launches Big Red Zero

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Big Red Zero replacing Diet Big Red beginning this month

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Big Red, America’s original and #1 selling red soda brand, announced the launch of Big Red Zero ‐ its new and improved zero calorie soda. Utilizing advanced sweetener technology, this new formulation tastes more like the original flavor of Regular Big Red – but with Zero Calories.

“Recent improvements in sweetener technology allowed us to introduce a Zero calorie Big Red that tastes as great as the original,” said Gary Smith, CEO. “We’ve updated the product, positioning and packaging of our Diet Big Red, and believe we now have a better tasting formula in Big Red Zero.”

Big Red Zero was formulated with a unique sweetener blend to taste more like the sweet, smooth indescribable flavor of Regular Big Red. Extensive research with Big Red consumers confirmed that new Big Red Zero scored higher than current Diet Big Red on attributes such as “mouthfeel,” “aroma,” “aftertaste,” and “Big Red Flavor”. In addition, both male and female Big Red consumers significantly preferred the new, sleek black packaging graphics.

Smith says, “Based on our consumer research, we are confident that our current Diet drinkers will love the improved flavor of Big Red Zero. And for our Big Red loyalists who are looking for a zero‐calorie option that tastes more like our Regular, they will be pleasantly surprised with Big Red Zero.”

Big Red Zero distribution in 20oz, 2L, 12pk, and 1/2L 6pk packages will begin later this month in the brand’s core markets of San Antonio, TX and Louisville, KY and then expand nationally over the next few weeks. In both core markets, the launch will be supported over the next few months with samples delivered to key local influencers, social media contests, online media, out‐of‐home billboards, and better‐for‐you in‐store programming.

To view initial consumer reaction to Big Red Zero, visit http://youtu.be/h4ytTRJrC3Q.

About Big Red, Inc.

Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number‐one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red®, Big Blue®, Big Red Vanilla Float®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s ® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red, Inc.’s beverages.

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Whitney Maggard
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