Armin Gebauer Named Chief Executive Officer of MobileAware

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Mobile Industry Expert Brings Experience and Leadership to MobileAware

MobileAware, leading provider of Mobile Self-Care and m-commerce solutions for mobile network operators and large enterprises, today announced the appointment of Armin Gebauer to Chief Executive Officer. With over 15 years of experience in the software and mobile industries, Gebauer brings proven skills in sales, business development and company growth. Hired in 2009 to drive the development of the operator vertical inside MobileAware, he has led the unit through two years of annual growth in excess of 150%, and consolidated this vertical as the core growth engine for the company.

“Armin is a huge asset to MobileAware, and we are proud to have his vision and execution skills,” said Dominic Endicott, Partner at Nauta Capital, one of the principal investors in MobileAware. “His expertise in the mobile industry is invaluable, and he will continue to bring ground-breaking, industry-changing ideas to the company.”

Gebauer’s mobile technology experience includes serving as Principal at Fivephive, a consultancy focused on supporting start-up companies that develop and execute product and service delivery to mobile operators and high-tech organizations. Before that he was the VP of Mobile and Converging Services for CodeBaby, a company offering self-care customer lifecycle management solutions to enhance overall user experience, increase customer satisfaction and help drive adoption of new mobile and converging services. Prior to CodeBaby, Armin also served in key capacities for imForwards and Celcorp.

“I am thrilled to take on the challenge of bringing a great company to the next level. The mobile industry is undergoing an exciting transition, and I was drawn to MobileAware’s extensive, innovative offerings and skilled team. This company will change the mobile game, and I look forward to leading it there,” said Gebauer.

About MobileAware
MobileAware is the world’s leading provider of Mobile Self-Care and Mobile Cloud-Care solutions for network operators and business enterprises, with over 130 clients in 25 countries serving more than 250 million active customers. Since 2000, MobileAware has rapidly and reliably enabled cost-reducing, revenue-generating mobile solutions that solve issues of complex integration, device diversity and network convergence. Customers benefiting from these strategic mobile applications include AT&T, Air France, Cox Communications, KLM, Telstra, Telus, Vodafone,, and Wells Fargo.


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Shelby Geyer

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