New York, NY (PRWEB) November 16, 2011
eDataSource (http://www.edatasource), a proven provider of strategic intelligence for businesses looking to advance their digital marketing and e-commerce strategies, today announced that it has named G.B. Heidarsson as its senior vice president (SVP) of sales and marketing (http://www.edatasource.com/company/).
In addition to leading the company's sales and marketing strategy, Heidarsson will direct initiatives to further build out eDataSource's products and services that offer rich, current competitive information on top brands' digital marketing and e-commerce efforts. He will also continue to develop client partnerships to help marketers and e-business executives utilize the data to maximize revenues and return on marketing investment. Heidarsson brings more than 15 years of executive management and digital marketing experience to eDataSource.
“eDataSource and our clients will benefit greatly from G.B.'s in-depth knowledge of e-commerce, online and direct marketing strategy and operations,” commented Carter Nicholas, CEO of eDataSource. “His extensive experience managing teams and marketing programs that lead to profitable business expansion is vital as we continue to enhance our offerings.”
Heidarsson joins eDataSource from e-Dialog, a market leading email service provider, where he was responsible for general management of the company's New York / Mid-Atlantic region. During his tenure at e-Dialog, Heidarsson managed the account service, technical service and production teams responsible for email marketing strategy and execution for some of the world's most recognized brands, including Bed, Bath & Beyond, Washington Post, Trump Entertainment and Publisher's Clearing House. Prior to e-Dialog, Heidarsson was director of internet marketing for CBS College Sports and before that, Direct Brands, where his marketing programs made a direct impact on revenue growth.
“Based on previous experience, I know that eDataSource's unique capability of automatically analyzing email, Twitter and Facebook messages for competitive intelligence fills a void in the industry,” commented Heidarsson, who reports directly to Nicholas. “I am excited about the opportunity to help the company grow as it helps clients build measureable value for their businesses.”
Founded in 2003, eDataSource (http://www.edatasource.com) is the worldwide leader in competitive intelligence for email, social media and ecommerce activity, based on active monitoring of more than 800,000 consumer inboxes and 9,000 brands. The company provides strategic analytics products and services for online marketers, publishers and their service providers.