EDL Consulting Announces CloudCraze Deployment for Snaptracs, Inc. and Tagg—The Pet Tracker Online Store

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EDL Consulting, provider of solutions that drive faster, easier, more effective sales and support, today announced a state-of-the-art CloudCraze™ deployment for the Tagg—The Pet Tracker™ online store, by Snaptracs, Inc., a newly formed, wholly owned subsidiary of Qualcomm Incorporated.

“With CloudCraze’s underlying technology and its native Force.com architecture we viewed EDL as a strong choice.”
Peter Rubenacker, vice president of IT for Qualcomm.

EDL Consulting, provider of solutions that drive faster, easier, more effective sales and support, today announced a state-of-the-art CloudCraze™ deployment for the Tagg—The Pet Tracker™ online store, by Snaptracs, Inc., a newly formed, wholly owned subsidiary of Qualcomm Incorporated.

The Tagg™ pet tracking system uses advanced GPS and wireless technology to allow pet owners to “follow” their pets and be notified if they wander off. Tagg provides peace of mind for any pet parent by providing them access to their pet’s whereabouts via a mobile phone, mobile device, or computer.

The Tagg online store was deployed utilizing CloudCraze, the first and only proven enterprise-class B2C/B2B eCommerce product developed natively on the Force.com platform. The Tagg online store is not just a consumer website, but also a comprehensive enterprise commerce system driving all sales channels, order management and customer interactions for the new business unit.

With CloudCraze, Tagg – The Pet Tracker offers a state-of-the-art online shopping environment for merchandizing and servicing both subscriptions and discrete product bundles over the web and through the call center. It also seamlessly handles post-order exceptions, subscription management, refunds and backorder management. The unique Force.com platform combined with the CloudCraze architecture provides non-technical administration and ease-of-use needed to enable sales, support and management of Snaptrac’s innovative new offering.

“For Tagg—The Pet Tracker we required an eCommerce partner who could be bold, creative and efficient to power our online store,” said Tom Doyle, vice president of operations for Snaptracs. “We count choosing EDL Consulting and CloudCraze among the key decisions we made this year to help us deliver this product.”

“We were intrigued by a Force.com-based system and thought it would be a compelling accelerator in creating the Tagg customer experience,” said Peter Rubenacker, vice president of IT for Qualcomm. “With CloudCraze’s underlying technology and its native Force.com architecture we viewed EDL as a strong choice.”

“Snaptracs has truly created a new category in pet care and brought an important differentiated offering to market,” said Bill Loumpouridis, President and CEO at EDL Consulting. “At EDL we have endeavored to the same ambitious level of vanguard product development with our CloudCraze product for B2C and B2B eCommerce. We firmly believe Tagg and its unique online store broke completely new ground in the market. It has been tremendous working with Snaptracs to deploy CloudCraze.”

About CloudCraze
Developed by EDL Consulting, CloudCraze is the first and only proven enterprise-class B2C/B2B cross channel eCommerce product developed natively on the Force.com platform. It delivers the reliability and scalability of Force.com while sharing data and processes with existing Sales and Service Cloud deployments within a single Salesforce instance. CloudCraze offers a comprehensive Cloud 2 enabled feature set that includes powerful administrative and end-user functionality delivered in a state of the art user interface. For more information about CloudCraze, visit cloudcraze.com.

About EDL Consulting
EDL Consulting provides holistic solutions to meet complex business challenges. We ensure that functional, technical and organizational boundaries are minimized, resulting in a seamless customer experience across marketing, sales, ecommerce, and customer service functions. For more information about EDL, visit edlconsulting.com.

Tagg—The Pet Tracker and Tagg are trademarks of Snaptracs, Inc. Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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