New York, NY (PRWEB) November 18, 2011
Vestas and Vertic are today celebrating two leading decorations for “World of Wind”, as they scooped a Gold Internationalist Award for Innovative Digital Marketing Solutions and a Silver Davey Award within the category of Online Advertising and Marketing – Rich Media B-to-B.
Winning entries for the Davey Awards were selected by the International Academy of the Visual Arts and were judged to evaluate distinction in creative work. Judging was based on concept, creativity, copy, graphic design, production, and overall effectiveness, as well as results. The Internationalist has become a trusted source for international best practices in advertising and marketing, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational branding and campaign building. Other brands awarded alongside Vestas included Xerox, Wyeth, Fedex, Estee Lauder, Kia, Intel, Gatorade, HBO, Nissan, and Mini.
Commenting on the awards, Morten Albaek, Group Senior Vice President for Vestas, said, “It was a large-scale transition for us to drive digital as one of the core communication platforms through which to communicate with our customers. From the start we were very ambitious in our vision, as we believed digitalization was the key component for imparting the most relevant value proposition to each of the various stakeholders. Vestas required an agency that shared our ambitions and that is why we turned to Vertic. We are pleased to see that our combined hard work and all-in approach to this vision has now been recognized by these international awards committees.”
“World of Wind” is an online platform that allows Vestas to run multiple continuous online advertising campaigns promoting a variety of Vestas' wind-energy solutions. The solution is created as an explorative online environment that enables the users to browse and view relevant content based on their preferences. It is localized for each of Vestas' key markets and includes video messages from the principal executives on a country level to relevant subject experts across the company. An intelligent back-end accurately identifies the interests and goals of users based on their interactions and online behavior. It is then able to personalize the experience as a result.
Sebastian Jespersen, CEO of Vertic, added "It is fantastic for Vestas and Vertic to be awarded such accolades. Vestas can be truly seen as pioneers in their vision to digitalize their communication of value propositions and it is only fitting to see a commendation for their confidence in such an initiative. With “World of Wind”, we developed a platform that we knew would not only support the entire company’s marketing campaign system but one that could also provide definitive ROI from those resulting campaigns ".
About Vestas A/S:
Vestas is the world's leading supplier of modern wind energy solutions. The company's core business involves the development, manufacture, sale and maintenance of wind technology that uses wind energy to generate electricity. Vestas has installed more than 44,000 wind turbines in 67 countries and employs more than 22,000 people globally.
Vestas is dedicated exclusively to wind energy and is a market leader in its development. “We are relentlessly committed to one pure goal: generating the greatest and most sustainable return on wind for our customers”.
For information regarding "World of Wind", Vestas or their related technologies, please contact Michael Holm in Vestas Wind Systems A/S at micho(at)vestas(dot)com.
Please visit http://www.vestas.com/worldofwind
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results.
Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel.
Founded in 2002, we are represented in Copenhagen, New York and Singapore. Our passion is creating 360 multi-channel solutions that generate demand for our client’s brand.
Please visit http://www.vertic.com