SimplyBridal's LA Wedding Gown Showroom Event a Glowing Success

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SimplyBridal, an online wedding retailer, announces success of its first showroom event.

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There's a lot of distrust about online retailers. Having our LA Showroom event laid many of those doubts to rest.

SimplyBridal is reinventing the way brides shop for wedding gowns. On October 29, 2011, Simply Bridal held its first showroom event for about a dozen brides and their bridal parties in a spacious Downtown LA loft. The women nibbled on canapes and sipped champagne as they tried on wedding gowns. The showroom featured a vast selection of gowns under six hundred dollars. The overwhelming response was amazement. Several of brides ordered gowns immediately.

"There's a lot of distrust about online retailers," media contact, Harper Butler said. "Having our LA Showroom event laid many of those doubts to rest. Many of the brides commented on the detailed beading and embroidery, expert tailoring, and intimate experience. Off and online, we're combining the best aspects of large discount retailers and bridal boutiques. We're offering a large but not a dizzying amount of dresses, and we're focused on an individual-centered experience."

SimplyBridal strives for outstanding quality in fabric, materials, and fit without the inconvenience and costs of the traditional bridal space. Founder Lawrence Ng is a successful entrepreneur and businessman as shown by the meteoric success of Oversee, a company he co-founded. Under his leadership, it was ranked the third fastest growing private business in Los Angeles by the Los Angeles Business Journal in 2007. He brings the same energy, business acumen, and tech savvy to optimize the wedding dress selection process.

“I believe that every bride deserves the wedding gown of her dreams,” Lawrence Ng stated, “but there is an overall perception that brides have to spend thousands of dollars to look like a million bucks, but at SimplyBridal, a bride can get a gorgeous made to order wedding gown under a thousand dollars. We want to provide more than great value and craftsmanship at a reasonable cost, we are trying to convince brides that a magical, priceless experience is also affordable and sensible.”

SimplyBridal will have its next showroom event on November 19th and is currently taking appointments for brides and their friends and family members via rsvp(at)simplybridal(dot)com.

About SimplyBridal:
SimplyBridal is an online retailer that streamlines the entire bridal process by putting the best wedding products and services directly into the hands of our users worldwide. We accomplish this mission by offering a selection of quality bridal products; providing an excellent, worry-free purchase experience; providing the best set of bridal resources and content; and offering beautiful, superior-quality wedding dresses well within a bride's budget. Our service grew from the desire to offer brides-to-be with elegant, luxurious and high-quality gowns that use only the finest fabrics without the monumental cost and corporate red tape. SimplyBridal merges design, production, and distribution to keep overhead low without compromising the professionalism and quality found in a global brand. Every bride deserves the dress of her dreams. At Simply Bridal, she can find it. Browse our collection at or contact the company at or (213) 375-5354.


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Harper Butler
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