Las Vegas, NV (PRWEB) November 16, 2011
Pursway, Ltd., the pioneer in Influencer Marketing Management and the Keller Fay Group, a leading firm in word of mouth research and consulting, today announced at the 2011 Word of Mouth Marketing Association’s annual summit a strategic alliance to combine and deliver the expertise of the Keller Fay Group’s Word of Mouth (WOM) Marketing and Pursway’s Influencer Marketing Management (IMM) software platform.
“We are very excited about this alliance,” said Ran Shaul, Executive Vice President and co-Founder of Pursway “to be able to offer the marketing expertise and consulting resources of the Keller Fay Group to customers in the U.S. and Europe will significantly enhance our value proposition in the marketplace. The alliance represents an important strategic move for Pursway as it continues to grow its influencer marketing ecosystem.”
Social influence can no longer be ignored by companies, whether they be financial service providers, telco operators or retail marketers. The majority of consumers buy based on the conversation and recommendations of trusted friends, family members, and colleagues. Companies that are able to harness the power of the influencers and turn them into advocates for their brands can see a significant boost in the success of their marketing efforts, in the order of 5-10x compared to their return on marketing today.
“We’re excited by the opportunity to work with one of the true pioneers and technology leaders of influencer marketing” said Ed Keller, CEO of the Keller Fay Group. “This agreement opens the door to greater market penetration in our existing space, as well as attractive to new business opportunities in related areas.”
The alliance is the latest in the company’s growing ecosystem that enables the marketplace to quickly adopt Influencer Marketing Management as a core component to an organizations marketing strategy by providing rich and valuable insight into consumer behavior.
About The Keller Fay Group
The Keller Fay Group is the first full-service market research company focused exclusively on Word of Mouth (WOM) Marketing and offers a complete array of research and advisory services related to WOM and influencer marketing. The firm’s CEO, Ed Keller, is co-author of The Influentials and has a forthcoming book with Brad Fay. Launched in the US in 2006 and the UK in 2011, Keller Fay’s TalkTrack® program is the only continuous study of WOM in all channels (online and offline) designed to closely monitor and measure the marketing-relevant attributes of actual consumer conversations. For more information visit http://www.kellerfay.com
Pursway empowers consumer-facing organizations to close the gap between how they market and how people buy. The Pursway patent-pending technology enables companies to identify, measure, and impact how opinion leaders shape their followers’ purchasing decisions. Using the Pursway solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts. Pursway is led by a team with an innovative track record in consumer marketing, social network analytics, advanced algorithmic development, and large scale data mining. For more information, please visit http://www.pursway.com