Park Springs Marketers Receive 3 OBIE Awards

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The Georgia-based marketing firm of Gilbert & Sheppard Group was acknowledged for successful results and creativity in both traditional and non-traditional advertising work for Park Springs.

The campaign has generated steady traffic to the website and increased age/income qualified inquiries.

Each year the Greater Atlanta Home Builders Association’s Sales and Marketing Council recognizes outstanding achievement in building, sales, and marketing for the North Georgia real estate industry. The Georgia-based marketing firm of Gilbert & Sheppard Group was acknowledged for successful results and creativity in both traditional and non-traditional advertising work for Park Springs. Company principals Kerrie Gilbert and Betsy Sheppard were presented awards for Best Direct Mail Campaign (Gold), Best Print Ad (Silver), and Best Advertising Campaign (Silver).

Park Springs is a 54 acre resort-style, retirement community surrounded by Stone Mountain Park near Atlanta, Georgia. Residential amenities include independent homes, cottages and villas. Member-centered amenities include walking trails, clubhouse with library, activity rooms, 4 dining venues, fitness center, shopping, banking and salons.

The ad campaign crafted by Gilbert & Sheppard Group is primarily targeted to couples and singles age 62 and older who are seeking a resort style retirement community offering state of the art amenities and services and a continuum of care. The secondary target market is to adult children who are seeking a new home for their parent(s) located within close proximity to their current residence. The marketing objectives have been to present all that is offered at Park Springs in terms of lifestyle, location, product and healthcare; drive traffic to the community website; sustain current leads and generate new qualified leads.

With a combination of traditional print media, web marketing, direct mail and event marketing; the overall campaign continues to strike an emotional chord with those considering a lifestyle decision or health-based decision to move to a Continuing Care Retirement Community. Each component of the campaign has generated steady traffic to their website, increased age/income qualified web and phone inquiries, and helped influence reservations.

“It is an honor to be awarded not only for our creative work but also for the success of the strategies implemented.” (Betsy Sheppard)

Gilbert & Sheppard Group is a Georgia-based LLC serving clients primarily in the Southeast. To learn more about the team of award winning marketing consultants, brand experts, creative writers, graphic designers and website innovators, visit GilbertSheppard.com.

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Betsy Sheppard