SmartTag Teams up with the ASPCA for Special ID Tag Project

Share Article today announced that it has teamed up with the ASPCA (®The American Society for the Prevention of Cruelty to Animals®) and the Shelby Humane Society for a SmartTag Pet ID project. provided the ASPCA with 8,500 custom SmartTags for an ID tag study that will last for three years.

A total of 8,500 dogs and cats in the Shelby County, Ala. community will be provided with free SmartTags with a ‘Help Get Me Home’ inscription. More dogs and cats throughout Shelby County will be given ID tags at events in additional locations in the coming months.

“While statistics vary from community to community and state to state, stray animals could account for 40 to 60 percent of the total animal intake at shelters that take in strays,” said Dr. Emily Weiss, vice president of shelter research and development for the ASPCA. “Combined with the fact that the return-to-owner (RTO) rate in most communities hovers between 10 and 30 percent for dogs and less than 5 percent for cats, we know that these lost pets are not finding their way home. But through this project with SmartTag, we can provide ID tags and track data on both the number lost and recovered. This data will help us highlight the importance of personalized ID tags for all dogs and cats.”

The SmartTags also will come with three years of complimentary ‘eAlert’ service that notifies all shelter and rescue groups in a 50-mile radius if a pet is lost. Pet owners set up a complete pet profile that can be updated anytime from anywhere; they also operate a 24-hours-a-day, seven-days-a-week live call center to help reunite all lost pets with their owners.

“We are thrilled to be partnering with two great organizations – the ASPCA and SmartTag – to implement this research project in our community,” said Jenny Miller, executive director of the Shelby Humane Society, who has been an integral part of making sure this current ID tagging study has been a success. “Their expertise will enable us to track the number of lost dogs in our community that are found and returned home, without ever having to spend a night at our shelter. It keeps families together and means more space at our facility for other animals in need of shelter and care. It also can reduce the chance that the lost dog could be injured while on its own.”

The study will track not only the instances where pets were reported as lost, but also will track the number of pets who have been found and reunited with their owners, the number of lost pets who could not be reunited with their owners, and how far the pet was from its home when it was found.

“We are very happy to be working with the ASPCA in this special ID tag study for the next three years,” said Tom Troiano, director of “We hope it increases the awareness and importance of placing an ID tag on every dog and cat.”

Based in Secaucus, N.J., is the leader in pet protection with the SmartTag pet ID. A manufacturer and a pet protection service provider, was founded in 2008. The SmartTag pet ID is sold in thousands of pet retailers in the U.S. and Canada, most notably Petsmart and Petco. They can also be bought online at . donates free SmartTags to over 450 shelter and rescue groups across the U,S, and Canada to be placed on each pet at the time of adoption.

Find SmartTag at Facebook http://www.facebook/SmartTagPetID

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Tom Troiano

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