Homegrown Business HomeWetBar.com President to be Featured on Bloomberg TV's “Bloomberg the Mentor”

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On this Tuesday's episode of "Bloomberg The Mentor," Ben Fischman, creator of Lids and leading flash sales site RueLaLa.com, mentors HomeWetBar.com founder and president, Keith Winter, on how to take his company to the next level by building a better business model which will create more repeat business and grow their sales.

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I'm excited to get the opportunity to work with Ben, and to hear what he has to say about our business...

“I'm excited to get the opportunity to work with Ben, and to hear what he has to say about our business and his ideas on how to grow our company and customer base. Literally starting from my one bedroom apartment, without the help of outside investors, we've grown into the company we are today out of pure hard-work over the last seven years. On our third warehouse and having recently doubled our staff, we are now at the point where I feel like we can really start to grow quickly, which is why I decided to come on the program and seek Ben's guidance on how to best grow our company.” says Keith Winter, says founder of Oklahoma City-based HomeWetBar which operates sites HomeWetBar.com and GreatGiftsforMen.com.

“The Mentor” is a reality-documentary on Bloomberg Television that will provide rare insights into how a real homegrown business such as HomeWetBar grew to the company it is today and the strategies and market challenges it faces on a daily basis. The show will discuss HomeWetBar's history, which starts from a bar Keith built in college, to his years shipping each and every gift himself, to the growing company it is today. In addition it will cover the processes and challenges involved in creating and growing a dynamic internet retailer such as HomeWetBar who is up against mega-corporations with huge marketing budgets and greater buying power.


Founded in 2001, and headquartered in Oklahoma City, Oklahoma, HomeWetBar is a family owned online retailer of unique gifts and home entertainment products that operates two specialized gift sites HomeWetBar.com and GreatGiftsforMen.com. The company prides itself in industry leading customer service, expert gift picks and suggestions, and a unique and diverse selection of products. A young and growing company, HomeWetBar was recently awarded the Metro 50 award recognizing the fastest grown private companies in Oklahoma city, and the #54 fastest growing company in retail (#1258 overall) in the USA by Inc. Magazine.


"Bloomberg The Mentor" is an original series by Bloomberg Television that features top CEOs mentoring small business owners across America. Every entrepreneur hopes to strike it big, but the reality is that 80% of small businesses fail within the first 18 months. What if entrepreneurs from around the U.S. had the chance to get real-life advice from some of America's best-known CEOs? This season, "Bloomberg The Mentor" tests thatconcept with eight small businesses. All episodes can be found on Bloomberg TV or online at:

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Jarod Tracy (405) 948-5999


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