I literally have to ‘dig out’ my golf clubs from out from under a stack of boxes in my garage. They’ve been sitting there that long, that some of my golf balls have literally turned yellow.
Austin, TX. (PRWEB) November 15, 2011
After focusing exclusively on the enthusiast golf market for the last several years, golfersadvice.com has announced the launch of a new website targeting “very infrequent golfers.”
“While the average golfing enthusiast plays about 20 rounds a year, the vast majority of golfers manage to only squeeze in between five and seven rounds of golf in an entire year,” said new projects editor Mark Dunn, formally of the Golf Tips Magazine Publishing Group. “We felt this was a significant segment of the golfing audience that has been virtually ignored by mainstream publications and websites until now.”
Dunn believes that the economic downturn, along with today’s hectic lifestyles, have chipped away at the number of rounds people get to play each year. “In today’s world, most parenting couples have trouble finding time for each other, let alone carving out five or six hours on the weekend to play a round of golf. And that’s what this new website is all about – a fast-read, online destination for golfers who basically have no time for golf.”
While Dunn says the new website will share many similarities with its consumer golfersadvice.com counterpart, including new products, golf tips, and selected event results – the site will also differ in several important ways.
“The vast majority of our readers follow the sport in a very limited way,” he said. “They watch the majors, but don’t even think about swinging a golf club, or buying a golf tips magazine, unless they’ve been invited to participate in a company tournament, or our going on vacation. Our goal is to quickly bring the infrequent golfer up to speed on the sport, while providing them with a number of two-minute instructional videos designed to serve as quick refresher tips before their event.”
For Greg Steven, a software engineer in Southern California, a website for infrequent golfers makes perfect sense. “Honestly, I don’t even think about golf until some type of tournament comes up at work,” said Steven, who has four kids and precious little time for golf. “I literally have to ‘dig out’ my golf clubs from out from under a stack of boxes in my garage. They’ve been sitting there that long, that some of my golf balls have literally turned yellow.”
Stevens says he appreciates a website that quickly catches him up on the game so he speak intelligently on the subject at a company event. “I want to get caught up without having to wade through tons of stories and advertising,” he said. “For me, a couple of good tips and a bit of golf news is all I need.”
Dun believes that infrequent golfers are an important part of the golf industry, despite the limited amount of money they spend on the sport. “However, they’re also at a distinct disadvantage when they finally do get out to golf, and often worried about embarrassing themselves on the course due to a lack of practice,” he says. “That’s why we have a number of short, two-minute instructional videos to serve as mini-refresher courses that cover the basic fundamentals and simple swing thoughts.”
Infrequent golfers can visit http://golfersadvice.com/197/golf-tips-magazine.html for free videos and eBooks tailored for the casual golfer.