BUILDER Concept Home 2012 Website Launches

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Project features homes for Baby Boomers, Gen X and Gen Y

The most successful communities serve a range of the lifestyle needs for Baby Boomers, Gen Xers and Millennials and provide homes that are flexible enough to adapt as household circumstances change.
-- Boyce Thompson, Editorial Director of BUILDER

BUILDER, the leading media brand for the residential construction industry, announces the launch of to promote the 14th annual BUILDER Concept Home program.

The 2012 version features three distinct homes for three different generations in one community and will be open for free guided tours to attendees of the 2012 International Builders’ Show (IBS) in Orlando, February 8-11. Following the convention, they will serve as the model home park for a new 2,000-unit section of Eagle Creek community near Lake Nona in Orlando.

The three homes, set side by side, reflect the lifestyle needs of three distinct, yet important, demographic groups: Gen X, Gen Y (Millennials), and Gen B (Baby Boomers), representing the strongest segments of the current homebuying market.

“In order for new planned communities to remain economically and socially viable over time, they must appeal to a broad spectrum of potential buyers,” said Boyce Thompson, editorial director of BUILDER. “The most successful communities serve a range of the lifestyle needs for Baby Boomers, Gen Xers and Millennials and provide homes that are flexible enough to adapt as household circumstances change. Forget the one-house-fits-all approach, or segmenting buyer types apart from each other. This is the new way to design, build, and sell homes for steadier sales and long-term value.”

The website is available now and offers background on the three generations served by the project as well as construction photos and video. Visitors can preregister for a virtual tour of the Gen B (Baby Boomer) house available February 8, 2012 and get exclusive access to a white paper on multigenerational trends in master planned communities.

Gen B House, designed by Denver-based Woodley Architects to serve the Baby Boomers, the 79 million people born between 1946 and 1964. The Gen B House is a one-story, courtyard home with a wide-open floor plan for entertaining and also includes an in-law suite for an aging parent, a boomerang child or occasional guests. 2,866 square feet of conditioned space plus 784 square feet of covered outdoor living.

Gen X House, designed by Canin Associates of Orlando, accommodates the “all-American Tech Family” for multiple stages of life. Generation X represents the 52 million people born between 1966 and 1985. This two-story home includes an open floor plan, easy access to the outdoors, places to work and recharge gadgets, a kids loft, an in-law suite and an oversized kitchen island. It also has clever storage such as a built-in bench inside the entry from the garage with “stop and drop” cubbies. 4,732 square feet of conditioned space plus 1,015 square feet of outdoor living.

Gen Y House, also designed by Woodley Architects, serves Generation Y, the 81 million people born between 1986 and 2005. As the first of Gen Y enters the housing market, Millennials or Echo-Boomers want a first house that is easy on the environment and on their budget. This contemporary-styled one-story, high-tech home includes natural light in the kitchen, interior recycling space, an outdoor vegetable garden, and a private casita for a renter or family member. 2,163 square feet of conditioned space plus 685 square feet covered outdoor living.

According to the Hanley Wood Housing 360 Survey, which interviewed 3,005 homeowners and renters across the country, 72 percent of owners and 59 percent of renters think now is a good or very good time to buy. In addition, 30 percent of respondents are “doubling up” – living with adult children or parents. Each of the 2012 homes reflects these growing trends with separate living units incorporated – either a guest cottage or suite.

In addition to the architects mentioned above, the project team for BUILDER Concept Home 2012 includes developer and builder Centerline Homes of Coral Springs, Fla.; interior designer Kay Green Design, Inc. of Orlando; and producer BUILDER magazine, Washington, D.C. Canin Associates also created the land plan and served as the landscape designer on the project.

Published by Hanley Wood, BUILDER is the leading brand in residential construction and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals navigate challenges for success. With an integrated media platform encompassing print, online and in-person, BUILDER is a trusted source for top builders, architects and other industry professionals across the country.

About Hanley Wood
Hanley Wood is a leading business-to-business media company focused on the residential, commercial construction and design industries. Its diverse portfolio includes magazines, websites, e-newsletters, exhibitions and conferences, custom marketing and data services.
Hanley Wood is comprised of four operating platforms: Media, which publishes more than 20 magazines, featuring BUILDER magazine, along with related websites, e-newsletters, and conferences; Exhibitions, which produces marquee events that bring residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 750 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients.


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