Xtranormal Teams Up with Ignite Social Media to Launch Interactive Facebook Contest for Samsung Smart TV

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Top social media agency chooses Xtranormal’s online movie maker to engage Facebook users for Samsung’s ‘State Your Case’ video contest

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By collaborating with Xtranormal, we now have the unique ability to enable consumers to become video creators in a fun and interactive way.

Xtranormal™, the revolutionary online approach to movie making, announced its collaboration with top social media agency, Ignite Social Media. The online thought leader has chosen to leverage Xtranormal’s movie making technology to enhance its latest Facebook campaign for Samsung’s ”State Your Case” contest. The new campaign encourages Samsung Facebook fans to submit their most compelling Xtranormal videos about Samsung, stating why they deserve to win the grand prize of a new Samsung D8000 smart TV. The winner will be chosen based on the amount of votes his or her video receives on Samsung’s Facebook page, http://www.Facebook.com/SamsungTV.

“Ignite Social Media is known for its clever social media campaigns,” said Graham Sharp, chief executive officer of Xtranormal. “By leveraging Xtranormal’s movie making technology, we are together providing a fun way for Facebook users to engage with the Samsung brand—thus heightening the awareness around Samsung’s Smart TV offerings for its target consumers.”

Continued Sharp, “Ignite Social Media’s Samsung campaign is just one example of the many ways that Xtranormal technology is being utilized. By incorporating the movie making platform into national social media, marketing and advertising campaigns, agencies are creating a new ways to more deeply resonate with consumers.”

Named one of the “World’s Top Social Media Firms for 2011” by The International Business Times, Ignite Social Media has built a solid reputation, strategizing social media campaigns for some of the world’s largest brands. With much success, Ignite began working with Samsung to build robust social channels and drive positive online buzz in early 2011. After successful campaigns such as “Like It, Reveal It, Win it” and “Picture Yourself” with Samsung, Ignite turned to Xtranormal to help further engage online fans through this innovative new campaign called ”State Your Case.”

“By collaborating with Xtranormal, we now have the unique ability to enable consumers to become video creators in a fun and interactive way,” said Jim Tobin, President of Ignite Social Media.

Added Samsung, “Xtranormal’s flagship appeal is the satirically funny characters that comprise the videos created—we’re looking forward to engaging with our fans in such humorous and compelling ways online,” said Jeeyoung Hong, Brand Manager of Samsung Electronics. “Many of Xtranormal’s videos have become viral—a quality that will ultimately work really well for this Smart TV campaign.”

The goal of the campaign is to provide a fun way for Samsung’s Facebook fans to engage with the brand by creating, sharing and voting on videos. Xtranormal’s movie platform will allow participants to interact with the brand by expressing their creativity for the chance to win a Samsung Smart TV or Blu-ray Player.

Samsung ‘State Your Case’ Contest Details
The Samsung State Your Case contest, using the Xtranormal movie maker technology, kicks off Nov. 15 and closes Dec. 23.

Anyone is invited to create and post a movie about Samsung Smart TV, but to be eligible for contest prizes participants must be from the U.S., U.K. or Canada. Participants will have the ability to create an Xtranormal movie that tells a unique story with characters about why they deserve to win a Samsung D8000 Smart TV. Contest entrants will then be able to share their movie via Facebook or via a URL to friends. Facebook visitors can access a tab on http://www.Facebook.com/SamsungTV to view movies and vote for their favorites. The entrant with the most votes will win a new Samsung D8000 Smart TV. Three runner ups will each also be awarded a new Samsung 3D Blu-ray play by a panel of judges, for winning entries in the categories of “Most Humorous,” “Most Convincing,” and “Most Original.”

About Ignite Social Media
Ignite Social Media was founded in 2007 as the original social media agency®, meaning we were created out of whole cloth to do nothing but social media marketing. Unlike a PR firm, web development shop, SEO consultant or advertising agency that attempts to add social media marketing to their existing offering, we built a team of our own experts from each of these disciplines – and put them to work doing nothing but social media marketing for some of the top brands in the world. Learn more at http://www.ignitesocialmedia.com/.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

About Xtranormal
Xtranormal brings movie-making magic to the masses. Their motto, “if you can type, you can make movies,” inspires creativity and transcends generations—from a 4th grade student completing a video project to an affluent advertising firm creating a private label for a B2B client. Xtranormal’s contagious technology has made it a viral sensation, with millions of users playing out their movie-making dreams through the simple act of typing. To learn more, visit http://www.xtranormal.com, Twitter, Facebook, or YouTube.


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