Interactive Game Executive Lee Uniacke from Kongregate Joins Board of Governors for MI6

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PromaxBDA, the association dedicated to the success of marketing, promotion and design professionals in entertainment and the intertactive community, announced today that Lee Uniacke, CRO of Kongregate, a GameStop Company, will join the MI6 Game Marketing Board of Governors.

PromaxBDA, the association dedicated to the success of marketing, promotion and design professionals in entertainment and the intertactive community, announced today that Lee Uniacke, CRO of Kongregate, a GameStop Company, will join the MI6 Game Marketing Board of Governors. Kongregate’s Uniacke will serve with other advisors on the MI6 Board, which is comprised of leading executives from Lucas Arts, 2K, Square Enix, Ubisoft, IGN Entertainment, Microsoft, Xbox, Capcom, GamePro Media, Future US, Electronic Arts, Spike TV, Activision, Twitch TV and CBS Interactive.

Each year, MI6 holds the Game Marketing Summit featuring a wide array of leading industry lumanaries and an Awards Show that highlights the industry’s best creative marketing. The 2012 Game Marketing Summit is a full-day conference held on April 17 at the Yerba Buena Center in San Francisco, CA.

“We are honored to have Lee Uniacke, the Chief Revenue Officer from Kongregate, join our innovative thought leaders on the MI6 Board of Governors,” said PromaxBDA International President and CEO Jonathan Block-Verk. “As a respected force behind business development within the game marketing industry, Lee is an invaluable source of information and can offer a unique perspective about the online sector of the industry.”

Lee Uniacke is a seasoned interactive game executive with over 20 years of experience in the industry and is currently the Chief Revenue Officer at Kongregate, a GameStop company. Kongregate is the leading site for indie games, with 48,000 flash games attracting over 14 million hardcore gamers every month. Lee is responsible for monetizing Kongregate and driving partnerships with advertisers like Toyota Scion, Sony Pictures and Electronic Arts that leverage the high user engagement of Kongregate's young male audience. Previously Lee was vice president of advertising at MTV Networks for the Comedy Central and Nickelodeon brands. There he oversaw advertising on AddictingGames, AtomFilms and Shockwave where he pioneered a dynamically served, in-game ad network. Before MTV Networks he was the long time group publisher of the Ziff Davis Media Game Division where Lee created and conducted one of the first comprehensive studies of video game consumers, Digital Gaming in America. The annual study helped illuminate the major trends in the gaming industry and was an invaluable aid to video game marketers. He also helped launch 1UP.com, and under his leadership iconic brands like the Official PlayStation Magazine, Electronic Gaming Monthly and Computer Gaming World hit record levels in circulation and revenue.

Following today’s announcement about the MI6 Board of Governors, PromaxBDA will begin to roll out the speaker roster and session announcements for the Game Marketing Summit on April 17, 2012 in San Francisco. The event will include numerous presentations and discussions from leading brand and marketing executives within the industry. For more information on the MI6’s Game Marketing Summit, please visit Gamemarketingsummit.com and follow @MI6Gaming on Twitter or “like” MI6 Game Marketing on Facebook.

About MI6
MI6 is part of PromaxBDA, (promaxbda.org) a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry. The Game Marketing Summit and Awards celebrate marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For further information, please visit Gamemarketingsummit.com.

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Liza Rindge-Peterson
PromaxBDA
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