Passenger Welcomes Chief Innovation Officer Dr. Gaurav Bhalla

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Passenger expands its innovation expertise.

Social Brand Intelligence

Passenger

"We are extremely excited about Gaurav joining the Passenger team. He has a wealth of knowledge in innovation and ideation and will further develop Passenger’s approach to community-driven innovation," says Bahram Nour-Omid, Passenger’s CEO.

Passenger (http://www.thinkpassenger.com), the leader in social brand community technology and services, announces the addition of Gaurav Bhalla, Ph.D. as Chief Innovation Officer. Dr. Bhalla will provide strategic insight on customer collaboration, co-creation, market research and innovation. He will work closely with the client services, business development, and product teams to drive Passenger's point-of-view and approach to customer-led innovation.

Bahram Nour-Omid, Passenger’s CEO, states, “We are extremely excited about Gaurav joining the Passenger team. He has a wealth of knowledge in innovation and ideation and will further develop Passenger’s approach to community-driven innovation. Our innovation product capabilities have improved with the recent release of our ideas feature and mobile app, and this strategic partnership represents Passenger moving forward in the co-creation space.”

“Passenger is at the forefront of customer-value innovation. Their commitment to helping brands innovate with their customers has been recognized by top industry leaders such as Forrester,” says Dr. Bhalla. “I am passionate about collaboration and innovation and eager to work with the company and its team of enthusiastic professionals to help our clients co-create greater value for their customers.”

Gaurav is a strategy, innovation, and marketing professional with global experience and has worked on three continents, with companies in over 20 countries. He has advised some of the largest brands in the world, including GlaxoSmithKline, Bristol-Myers Squib, Coca Cola, P&G and Capital One. In addition, he has been a consultant, executive, entrepreneur, and academic/executive educator.

Gaurav is the author of “Collaboration and Co-Creation: New Platforms for Marketing and Innovation,” which presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs that can be applied in both business-to-business and business-to-consumer contexts. It also describes how today’s technologies enable companies to create dynamic dialogues and develop deeper relationships that reinforce brand loyalty and drive growth.

About Passenger
Passenger innovation communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information, visit http://www.thinkpassenger.com.

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Ashley Felts
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