StrongMail Powers Email Marketing for Rapidly Growing Daily Deal Site zulily

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Leading flash-commerce site for moms, babies and kids standardizes all batch, triggered and lifecycle email marketing to improve scalability and customer experience

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that zulily has standardized all of its batch, triggered and lifecycle email marketing programs on StrongMail. The destination site best known for offering daily deals up to 90 percent off the most popular and up-and-coming boutique brands for moms, babies and kids, zulily implemented StrongMail to improve the scalability, deliverability and engagement of its email marketing campaigns, including daily sales alerts that can now be sent to millions of members in the same 15-minute window each day.

With its unique and playful brand, zulily has made a name for itself in the highly competitive flash sales industry. Since its launch in January 2010, zulily has grown to over 300 employees to support a quickly expanding member base of more than four million customers. Sales events and featured brands change daily, and zulily’s daily email is a key discovery tool for its members. After a review of top-tier ESPs, zulily selected StrongMail's proven email marketing solution for its ability to easily accommodate escalating email volumes while lowering ongoing costs.

"Since switching to StrongMail, we've seen a significant improvement in the consistency and deliverability of our daily sales alerts, which are a primary driver of purchases," said Dave Atchison, vice president of marketing at zulily. "With StrongMail, we are able to immediately engage new customers and invite them to the next day's sales event, which is key to maintaining momentum with someone joining for the first time."

"StrongMail enables zulily and other brands with millions of customers to fulfill all three core tenets of direct marketing – delivering the right message to the right person at also the right time," said Tal Nathan, vice president of client services, StrongMail. "With StrongMail's proven email delivery technology, on-premise or on-demand deployment, powerful campaign management solution and full-agency services, StrongMail makes it possible for leading brands like zulily to maximize the impact of email on their bottom line."

In addition to daily sales alerts, StrongMail is powering all of zulily's customer email programs, including triggered campaigns, welcome programs and other lifecycle marketing programs. zulily has also maintained high email deliverability rates using StrongMail Live Updates, which ensures that all mailings conform to current ISP delivery protocols and arrive in member inboxes, a critical consideration for any daily deal site.

About zulily
zulily is changing the children's retail market by offering the most unique and sought-after children's boutique brands at discounts of up to 90 percent off retail to its members. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, Provide Commerce and Eddie Bauer, the zulily team helps busy moms find the highest quality apparel, gear and other goodies for moms, babies and kids, including popular brands such as Crocs, phil&teds, Corky & Co., and Melissa & Doug to unique brands such as Baby Nay, Kate Quinn Organics, and Lex Modern. For more information, please visit http://www.zulily.com and connect with us on Facebook and Twitter.

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.

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