PetCAM360 Gag Gift Box Turns Pets into Security Sentinels

Share Article releases a new gag gift box that unveils a smartphone-controlled, pet-mounted 360° camera.

PetCAM360 Gag Gift Box

We think that the range of pictures and videos would include fire hydrants, car tires, and mail carriers, as well as the occasional thief caught in the act of breaking and entering. announced the release of their PetCAM360 Gag Gift Box, which unveils a pet-mounted camera that can be controlled remotely from a pet owner’s smartphone. The fake product is capable of taking panoramic pictures and videos, as well as still and time-lapse photographs. A downloadable smartphone application activates simple thumb controls on a smartphone’s screen to allow camera rotation and easy switching between camera and video modes.

According to the gag gift box, the unit relies on cell phone technology to allow for remote operation of the camera from any 4G smartphone. The camera can also be placed in automatic mode, thereby allowing surveillance when the owner is sleeping or away at work. Recording capability is up to 8 hours, and a memory upgrade allows recordings of up to 48 hours, using standard picture quality settings.
When asked about the purpose of the gag gift box, the company said that pet owners could conceal a cheap gift for their pet inside, thereby including the family pet in the holiday festivities. The company added that the box could also be used to re-gift an unwanted present or to conceal a cheap gift for a pet owner, and admitted that the box might be more appealing to someone who could actually read the copy on the gag gift box.

The company went on to say that the fake PetCAM360 could also be used for non-surveillance purposes. In user tests, they found that pet owners enjoyed viewing pictures and movies taken by their pets while they were separated during the workday or asleep at night, but the company quickly added that remote real-time viewing using a smartphone was a standard feature.

When asked what the pet owners might expect to see on the camera, Joe DiDonato, an executive at said, “We think that the range of pictures and videos would include fire hydrants, car tires, and mail carriers, as well as the occasional thief caught in the act of breaking and entering.” He went on to say, “We’re hoping that the PetCAM360 will augment Neighborhood Watch programs, as well as allow owners to share more of their pet’s daily life.”

The company said that the actual fake product was designed with a suction mount for use on a wide variety of optional pet helmets. Standard features on the PetCAM360 also include rapid uploading of pictures and movies to Facebook and YouTube accounts, as well as a variety of special cables for playback on newer televisions.

Mr. DiDonato said, “We hope that the PetCAM360 helps alleviate the separation anxiety experienced by many pet owners and their pets.” But he also added “We want to suggest that pet owners use good judgment and restraint in the use of this product.” When we questioned him further on that point, he mentioned that in usability tests two pet owners were asked to leave the focus group for attempting to use their pets and the PetCAM360 for questionable voyeur activities.

For more information on this gag gift box, go to The price for the box was announced at $7.99, with discounts on additional box shipping for large family parties where more than one "crummy" gift had to be concealed. The product will begin shipping before Thanksgiving, now that the company has convinced their printer to move their order ahead of the Jacobs Bar Mitzvah print job.


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Joe DiDonato
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