Making Smart TVs Smarter with Mirametrix’ Eye Tracking Technology

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Mirametrix’ eye tracking technology & analytics empowers SMART TVs’ advertisers and content publishers

Mirametrix consumer eye gaze technology has the potential to significantly improve media consumption and interaction with Smart TVs
Dr. Helge Seetzen, CEO of Mirametrix

Mirametrix Canada, a specialist in eye tracking technologies announced today the world’s first successful integration pilot of consumer eye gaze tracking technology and analytics suite with a commercial SMART TV.

Mirametrix’ consumer eye gaze solution allows users to interact with on-screen or real world off-screen objects using their eyes without the need for head-mounted equipment or expensive add-on hardware.

The controls of a commercial SMART TV were modified to augment body gesture with long-range, contact-free, eye gaze tracking technology developed by Mirametrix. Using the new controls, Mirametrix tested a number of applications benefiting from such improved natural interaction including a redesigned Netflix movie selection menu controlled by eye gaze and gestures. Moreover, the advertisement display and content suggestion engines were integrated with Mirametrix’ eye gaze tracking analytics suite which accurately predicts the user’s preferences and current state of mind by monitoring its eye gaze over time.

“Eye tracking technology has long been restricted to niche applications such as basic research and assistive technology fields due to its traditionally expensive hardware architecture and complex setup procedure,” states Dr. Craig Hennessey, CTO & Founder of Mirametrix, “Our technology enables affordable, non-contact, consumer eye gaze applications for the living-room environment. Our instant-setup system also allows for free-head motion, and natural body movement.We are confident that Mirametrix consumer eye gaze technology will significantly improve the overall experience with the next generation of SMART TVs.”

“Mirametrix consumer eye gaze technology has the potential to significantly improve media consumption and interaction in SMART TVs,” explained Dr. Helge Seetzen, CEO of Mirametrix. “Imagine sitting in front of your TV and it knows who you are and what you want. You are able to select content through your hand movement and eye gaze. The TV serves you content based on your previous visual interest, and optimizes the appearance of that content to maximize your personal viewing experience. When you are done, you switch off the TV by telling it to “turn off” while looking at it.”

A video for Mirametrix consumer eye gaze analytics and SMART TV can be viewed at:

Notes to Editors:

To request interviews, or for further information, please contact

Alessandra Glavier
Press & Media Relations
TandemLaunch Technologies Inc.
Tel: +1 (438) 380.5435

Rawy Iskander
Vice President Business Development
TandemLaunch Technologies Inc.
Tel: +1 (438) 380.5435

About Mirametrix
Mirametrix is focused on bringing gaze-based human computer interaction to the consumer environment. Mirametrix aggregates intellectual property, innovators and developers from academic and industrial sources to create state-of-the-art solutions in eye tracking and related fields, including gaze based analytics, and consumer gaze applications.
Mirametrix leadership team has over a decade of experience in the field of eye tracking, with an additional 30 years of experience in related fields including perception-based video technology and image processing.
Mirametrix joined the TandemLaunch Technologies acceleration program in early 2011. The company is now based in Montreal, Quebec, Canada. Mirametrix sells its portable S2 Eye Tracker System internationally, with customers in academic research, market research, usability, education and game design.

About TandemLaunch Technologies Inc.
TandemLaunch Technologies, a Montreal-based company, bridges the technology transfer gap by developing early-stage multimedia university inventions into risk-reduced consumer technologies suitable for industrial commercialization. Our acceleration programs not only provide significant funding to high-potential university inventors and entrepreneurs, but also offer cost-effective business and development expertise, as well as close industry connections.


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Alessandra Glavier
TandemLaunch Technologies Inc.
+1 (438) 380-5435
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