It’s very rare for SEO companies to get a heads up when it comes to algorithm changes
(PRWEB UK) 16 November 2011
Very rarely does Google Inc let the professional SEO industry in on the details behind its most recent algorithm tweaks. However, SEO Positive is proud to report that the company bucked their very own trend on Monday by issuing an article that outlines 10 of the latest improvements made to the coding behind what is arguably the world’s most famed search engine. The release was issued by the corporation’s leading SEO expert Matt Cutts, who is recognised for his commitment to providing every SEO company around the world with snippets of inside information regarding Google’s search industry.
The post deals with a diverse number of changes, including the cross-language information retrieval updates. These updates have improved the translation services considerably by making generated web content available in a wider range of languages.
Cutts also goes on to talk about last week’s notorious ‘freshness’ update, which is said to have impacted roughly 35% of searches since it was introduced. This figure has instilled fear into the hearts of Google SEO experts everywhere and has instigated frenzied changes to SEO strategies in a bid to recover falling positions across the board.
Matt Wood, Head of Search at SEO Positive, firmly believes that publishing such information will have a huge impact on the success of future SEO campaigns.
“It’s very rare for SEO companies to get a heads up when it comes to algorithm changes”, Matt explains.
“We are told that Google issues over 500 tweaks to the code over the course of a year but have to rely on the investigative work of our research team and other industry professionals to gauge exactly what has changed and how it’s going to affect our services. Now that we’ve been given a clear explanation of some of the more important changes, we can begin to adjust our strategies for our clients and continue to achieve or maintain high SERPs”.
The release comes hot on the heels of a detailed inquiry into the company’s search processes. The Federal Trade Commission, a well-known antitrust investigator, has been examining Google’s alleged biased approach towards the presentation of its own businesses and projects within its search engine results.