Toronto, Canada (PRWEB) November 18, 2011
Vocalage Inc. continues to expand its industry leading product catalogue, specifically selected for its gift giving community. The emphasis on merchandising reflects a strategy where the GiveButtons community can be a marketplace for the widest possible range of products to meet the aggregated demand generated in the group gifting community.
According to Mark Chignell, President of Vocalage, being able to offer a complete range of products is essential to the growth of the give buttons community. “From one of a kind hand-crafted products to the biggest luxury brands we want to cater to the widest possible range of gift giving needs as possible.” As part of that strategy, Vocalage is partnering with merchants whose products make attractive group gifts. Chignell highlighted Laga Handbags and Peruvian Connection as examples of vendors who sell unique products that are attractive to particular segments of the gifting community. As he put it, “Brand names, and mass market goods will satisfy the requirements of many gift givers, but to grow a really successful gift giving community, we need to make available the many unique gifts that occupy the long tail of gift giving.” This approach to meeting the needs of gift givers, with the widest possible range of products, is exactly the opposite of daily deal discounters who seek to attract demand by deep discounting of a limited selection of items.
The success of Vocalage in partnering with so many merchants bodes well for its ultimately goal of facilitating group gifting for as many products as possible. Efforts by Vocalage to raise awareness of group gifting among merchants are also ongoing , including the sell2groups.com website for merchants, and a Youtube video (http://www.youtube.com/watch?v=U9jZQCmggXc) that explains the concept of Give Buttons and their use.
An additional benefit of its wide and diverse catalogue is that it provides Vocalage with an unparalleled view of shopper preferences. Relevant data include products being searched on, products being selected as gift ideas, and products actually purchased as gifts, correlated with types of giver and the purpose of giving. This highly detailed market research data will help to fine-tune the GiveButtons catalogue and gift offerings in future.
Vocalage Inc. is a high tech company based in Toronto Canada that is committed to making group gifting available for as many people and products as possible. For more information about Give Buttons and Vocalage’s group gifting strategy, contact Mark Chignell, President, Vocalage Inc. by telephone at 416-978-8951, and by mail at: Vocalage Inc., 151 Bloor St. W., Suite 800, Toronto, ON M5S 1S4, Canada, or see http://www.sell2groups.com, http://www.vocalage.com/givebuttons, and the GiveButtons News Blog at news.givebuttons.com.