Women car owners often form a strong bond with their vehicle and see it as more of a companion than men do. In turn, many refer to it with a fond nickname whereas men tend to view their vehicle in terms of engine size or functionality.
(PRWEB UK) 18 November 2011
As trend conscious celebrities have turned to increasingly wild and whacky names for their children - Harper Seven and Hero having recently joined the band including Apple, Daisy-Boo etc - so have the names the Great British public choose...for their cars, according to a new research from national car supermarket Carcraft.
And it’s not just male petrol-heads who name their cars, the new results revealed that men are nearly as likely as women to admit to having a pet name for their car (44% v 56% percent).
What’s more, single people are more likely to name their vehicle (40%) than those who are married, divorced or living with a partner. Small car owners are also more likely to name their car (35%) with Vauxhall or BMW owners being the biggest culprits.
Gone are the days of ‘Herbie’, ‘Monty’ or other traditional male car names, with the most popular choice now a female name or a miscellaneous object such as Tangerine, Stitch or The Beast. Women are also most likely to use alliteration and rhyme their nickname with their car make such as Alfa Apple or Vicky Volvo.
According to Julia Dallimore, Head of Marketing at Carcraft, “Given how much celebrities seem to dominate all aspects of our every day life - from watching their moves 24-7 on reality TV to buying their various branded clothing and toiletries ranges, it’s little surprise that we copy their naming trends.
“Women car owners often form a strong bond with their vehicle and see it as more of a companion than men do. In turn, many refer to it with a fond nickname whereas men tend to view their vehicle in terms of engine size or functionality.”
The survey also revealed that of these women, only thirteen percent had a similarly fond name for their partner. Thirty two percent said they washed their car regularly, whereas only fifteen percent of men said they washed their car more than once a month.