Global Market for Social Network Advertising Reviewed in Most Recent Report Published by MarketPublishers.com

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Worldwide social network ad revenues are forecast to near USD 10 billion globally by 2013. In 2012, Facebook will top USD 5.7 billion in ad revenues, accounting for 72% of all social network advertising revenues and 6.1% of worldwide online ad spending. New market research report “Social Network Advertising” drawn up by Global Industry Analysts has been recently published by Market Publishers Ltd.

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Market Publishers Ltd

Worldwide social network ad revenues are forecast to near USD 10 billion globally by 2013. In 2012, Facebook will top USD 5.7 billion in ad revenues, accounting for 72% of all social network advertising revenues and 6.1% of worldwide online ad spending. Facebook will top Yahoo this year as the No. 1 site in US display ad revs. US social network ad spend will hit USD 2.74 billion this year and USD 3.9 billion next year.

New market research report “Social Network Advertising” drawn up by Global Industry Analysts has been recently published by Market Publishers Ltd.

Report Details:

Title: Social Network Advertising
Published: September, 2011
Pages: 321
Price: US$ 4,800
http://marketpublishers.com/report/technologies_electronics/telecommunications/social_network_advertising.html

The report thoroughly examines the global markets for social network advertising in USD million, providing separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, and ROW. Annual estimates and forecasts for the period 2008 through 2017, profiles of 57 companies including many key and niche players are also featured.

Report Contents:

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitations
Disclaimers
Data interpretation & reporting level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

2.INDUSTRY OVERVIEW

The Age of Social Media Advertising
Snapshots
Targeting Consumer’s Social Behavior
Social Advertising Assumes Mainstream Status
Recession & Social Network Advertising
Current and Future Analysis
US: The Dominant Regional Market
Social Advertising: Yet to Live Up to Expectations
Metrics to Assess Revenue Generation Potential of Social Networks
How Successful is the Ad Revenue Model for Social Networks?
Social Gaming: Potential for Growth
Table 1: Global Social Network Advertising Market (2010 & 2011): Percentage Share Breakdown of Revenues for Social Networks and Social Games (includes corresponding Graph/Chart)

3.MARKET DYNAMICS

Mobile Advertising – Potential for Growth
Social Advertising Follows Trends in Paid-for-Search Advertising
Global Use of Social Networks Continues to Rise
Large Brands Move Towards Social Advertising
Social Communities Foster Innovations at P2P Level
Social Advertising and Earned Media
Traditional Media Continue to Rule Advertising
Table 2: Average Revenue Per User (US$) in Social Network Advertising and Total Advertising (2009-2011) (includes corresponding Graph/Chart)
Can Social Media Beat Search Advertising?
Focus Shifts to User Engagement Ads
Challenges Facing Social Advertising
User Base Saturation - A Concern for Social Networks
Spam & Content Quality: Concerns Facing Microblogging
Low Engagement of Display Ads: A Major Barrier
B2B Social Marketing Spending on the Rise

4.SOCIAL NETWORKS & ADVERTISING STRATEGIES

Prelude
Table 3: Leading Players in the Social Network Advertising (2011): Percentage Share Breakdown of Revenues for Facebook, MySpace, Twitter and Others (includes corresponding Graph/Chart)
A Glance at the Advertising Strategies of Leading Social Networks
Facebook: The Leader in Social Network Advertising Arena
Table 4: Average Revenue Per User (in US$) of Select Technology Companies (2010) (includes corresponding Graph/Chart)
Is Google Plus the Answer to Facebook?
MySpace: Losing Hold on the Market
Twitter Advertising Revenues on the Rise

5.DIGITAL ADVERTISING

Digital Advertising: An Overview
Monetization of Online Businesses: Critical Factors to Watch Out
Major Platforms of Digital Advertising
Search Marketing: The Predominant Online Ad Segment
The Emerging Ad Formats
Technological Advancements Drive Development of New Ad Methods

6.INTRODUCTION TO SOCIAL NETWORK ADVERTISING

An Introduction to Online Advertising
Social Network Advertising: A Conceptual Overview
Ideal for Targeted Advertising Strategy
Social Ads Vs Behaviorally Targeted Ads
Tools of Social Advertising
Basic Components of Social Ads
Data Used in Social ads
Forms of Advertising on Social Networks
Self-Service Ads
Types of Social Network Advertising
Direct Advertising (Based on Network of Friends)
Direct Advertising (Placed on User’s Social Networking Site)
Indirect Advertising
Social Media as Search Engines
Social Network Advertising Vs Traditional Online Advertising
Advantages of Social Network Advertising
Audience Targeting: A Key Benefit
Access to Large Audience Base
Easy Development of Content
Favorable Cost Scenario
The Advantage of Earned Media
Online Campaigns: Leveraging Social Media
Improving Customer Service and Feedback
Enhancing Social Awareness
Disadvantages of Social Network Advertising
The Role of Buzz Monitoring Tools

7.MAJOR SOCIAL NETWORKING SITES – A REVIEW

Introduction
Social Networks Development Timeline
An Overview of Leading Social Networks
Bebo (US)
Cyworld (South Korea)
Facebook, Inc. (US)
Advertising on Facebook: An Insight
Small Businesses – Major Revenue Generators for Facebook
Difference Between Facebook & MySpace
Friendster (Malaysia)
MySpace, Inc. (US)
Orkut (US)
Renren, Inc. (China)
Twitter, Inc. (US)

8.PRODUCT INNOVATIONS/INTRODUCTIONS

Mixi and Nike Japan Launch Social Banner Ad Campaign
YouTube Introduces TrueView Advertisement Format
XA.net Launches optim.al Multivariate Advertising Optimization Platform
Clickable Launches Live Advertising Solution
WebAdvantage.net Introduces Social Media Roadmap Service
Linqia Introduces Social Advertising Platform
The Social Network Introduces Advertisement Unit for MySpace
Twitter Introduces Promoted Tweets Advertising Platform
Facebook Introduces Places, Location-Based Platform
RockYou Introduces DOTD In-Game Advertising Solution
Turespana Introduces Online Campaign on Social Networks
Google Unveils DoubleClick for Publishers
BLiNQ Media Introduces BAM Facebook Ad Campaign Management Engine
RockYou Introduces Brand Advertising Offerings
ShopIt Introduces Shopit Media Advertising Network
Starbucks Unveils New Advertisement Campaign on Social Networks
eWorld Companies Introduces eWorldMix Online Social Network
Adknowledge Launches BidSystem 3.0 Self-Service Auction Marketplace
Clearspring to Introduce Enhanced Version of AddThis Platform
Google Launches New DoubleClick Ad Exchange
MySpace Introduces Self-Serve Ad Platform
Clearspring and SplashCast Introduce Integrated Social Advertising Platform
LinkedIn Introduces DirectAds Platform
SplashCast Introduces New HotSpot Technology
Adknowledge Introduces Social Advertising Network in the UK

9.RECENT INDUSTRY ACTIVITY

LivingSocial Takes Over Socialmedia.com
Experian Acquires Techlightenment
Facebook Establishes Sales Office in Brazil
AOL Takes Over Pictela
Traffic Marketplace Acquires Social Suitcase
LifeStreet Media Acquires Ad Network Assets of SocialCash
Adknowledge Takes Over Hydra Group
Criterion Capital Partners Takes Over Bebo
Kaixin.com to Merge with Renren.com
Google and MySpace Sign Multi-Year Agreement
Google Implements Changes to Orkut
Facebook and PayPal Enter into Partnership
RockYou Inks Agreement with Facebook®
Quepasa Signs Agreement with Grupo Expansion
Quepasa Signs Agreement with Sony Pictures Television Ad Sales
Candystand.com and Intergi Entertainment Sign Agreement
Facebook Establishes New Office in India
RockYou Collaborates with Game Developers to Integrate DOTD(SM)
Google Takes Over Teracent
Atrinsic Takes Over ShopIt
Adknowledge Acquires Advertising Business of SocialMedia.com
ShopIt Takes Over Triana Global
Adknowledge Takes Over KITN Media
Adknowledge Takes Over Advertising Business of Lookery
MOL Global Acquires Friendster
Mixi Becomes Part of OpenSocial Initiative
Adknowledge Acquires Adonomics
AOL Acquires Bebo
Radio One Acquires Community Connect

10.FOCUS ON SELECT SOCIAL NETWORK ADVERTISING COMPANIES

Adknowledge, Inc. (US)
Clearspring Technologies, Inc. (US)
DoubleClick (US)
LifeStreet Media (US)
LinkedIn Corporation (US)
LivingSocial, Inc. (US)
Right Media LLC (US)
RockYou, Inc. (US)
SplashCast Corporation (US)

11.GLOBAL MARKET PERSPECTIVE

Table 5: World Recent Past, Current and Future Analysis for Social Network Advertising with Annual Revenue Figures in US$ Million for the Years 2008 through 2017 (includes corresponding Graph/Chart)

12.THE UNITED STATES

13.CANADA

14.JAPAN

15.EUROPE

15A.FRANCE

15B.GERMANY

15C.ITALY

15D.THE UNITED KINGDOM

15E.SPAIN

15F.SWEDEN

15G.REST OF EUROPE

16.ASIA-PACIFIC

17.REST OF WORLD

More new market research reports by the publisher can be found at Global Industry Analysts page.

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Tanya Rezler
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