Briggs Auto Announces that the LaCrosse GL Concept: Buick’s Signature Style

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Elegant forms and warm hues of LaCrosse GL preview possible design direction for Buick.

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When it comes to the new Buick style, the sales professionals at Briggs Auto Group - the leading Buick dealership in Kansas - know a thing or two. The new LaCrosse is quite impressive and the team at Briggs are excited about all the new Buick LaCrosse GL concept offers - a true hint of the future.

Both the color and trim designers at Buick used cabernet red, dark cocoa brown and caramel choccachino to come up with a pleasing palette for the new LaCrosse. They found inspiration in the burnished metal found with antique jewelry as well as other sources. You can really tell they paid attention to the smallest of details.

For the premium leather seats, the designers were inspired by classic club chairs as well as the contours of sand dunes shaped by the wind. The use of suede for the headliner really takes the interior over the top in many ways, making the inside of the new LaCrosse GL concept very inviting.

Machine-face, satin-finish 20-inch rims fill the wheel wells for a firmly planted appearance. The wheels and tires are important to the overall look and appeal of a car and it appears that Buick knows this quite well.

“The brushed-and-tinted chrome trim gives the GL a more subdued appearance than if we had used bright chrome. The overall effect is more in keeping with Buick’s quietly confident aesthetic,” said Magdalena Kokoszynska, creative designer on LaCrosse GL.

Attention to detail was also paid to the bottom of the car. They used leather-surged and accent-stitched floor mats to make the inside even nicer and more inviting. In all the entire design of the LaCrosse GL is quite impressive and luxurious.

“Every surface in the interior of the LaCrosse GL has been crafted with the knowledge that Buick customers enjoy the finer things in life, but don’t need to flaunt it,” Kokoszynska said.

Local Kansas residents who want to learn more about the new Buick LaCrosse should stop by Briggs Auto Group. As the leading Kansas Buick dealership, they have a great selection of new and used cars in several locations throughout the state. When it comes to service and selection of all sorts of makes and models, Briggs Auto Group is tough to beat.


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Eric Giroux
Briggs Auto
(785) 565-5521
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