Merchandising Field Force Companies Turning to GPS Verification of Visits

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Managing a mobile workforce has always been a challenge, but new technology and the proliferation of smartphones are making it significantly easier to gain immediate visibility into the location and visit history of mobile merchandisers, according to CRC's CEO Robert Gerace.

Merchandising field force companies turning to GPS verification of visits -- Robert Gerace, CEO, CRC

In a recent interview with CRC CEO Robert Gerace, Gerace said: Recent developments in technology -- along with the consumer demand for smart phones, have enabled more accurate and affordable methods for tracking field service. When viewed in combination with the higher fuel prices, the potential for cost savings is significant. In fact, some of CRC’s clients are reporting savings of up to 25% in terms of drive time and mileage.

Recent industry studies agree with some CRC client studies that approximately 50% of average merchandisers already own smart phones with adequate data plans. Most of these smart phones are equipped with GPS, and are capable of running both native applications as well as web-based applications.

Combine the above with the fact that it’s becoming easier to get the geocoding values for stores and employee addresses, and field merchandising managers have a very low cost entry point to a system that will:

  •     track the movement of their field service reps
  •     assist in scheduling reps in the most cost efficient routes
  •     assist in verifying that a rep has actually completed visits as claimed
  •     assist reps with driving directions between store locations
  •     lower drive time expense
  •     lower mileage expense
  •     lower fuel cost

Some CRC clients report savings of up to 25% due to the above.

CRC’s VelociTRACKER™ software is GPS aware and stamps each action that reps report with the geocode, time, and date. As reps report arrival, breaks, and departure from stores on smart phones and tablets, they are also sending immediate data to their headquarters about their exact position and the times of arrival, break, and departure. Managers are instantly aware of missed visits, late visits, as well as who is close enough to get a store covered on time despite a no-show by a rep.

CRC’s clients use the above information to ensure 100% execution of committed projects, pay only for actual work received, and reduce overall costs.

CRC, Computer Resource Center, LLC was founded in 1989 in Tampa Florida as a software development company for the Consumer Packaged Goods industry. Beginning in 1996, CRC began serving its software in the cloud as a provider of Software as a Service. Since the year 2000, CRC has grown and diversified and become four distinct but synergistic business units. In addition to the SaaS mentioned above, CRC offers other cloud based services such as: IT service/support, Disaster Recovery planning and protection, and hosted applications such as QuickBooks™. CRC is headquartered in Cumming, GA and led by Robert Gerace, its CEO.

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