Unveils A Bold New Look and Direction

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Includes website redesign, coupon directory, giveaways and more.

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The new features on the site will, I hope, better help families manage their finances and save money.

Respected personal finance blog today unveiled an ambitious plan to upgrade its award-winning website. Jason White, founder of, announced in a statement that the new site would feature an improved user interface, an expansive and comprehensive coupon directory, and a focus on valuable giveaways., long an authoritative voice in the realm of personal finance, has traditionally focused on practical money-saving and lifestyle advice for busy parents and has often included coupon or deal listings to help its readers save money. After receiving considerable feedback from his readers, White decided to add more comprehensive and useful coupon listings ( and to increase his focus on deals. “The new features on the site will, I hope, better help families manage their finances and save money,” White said.

White also spoke about his new focus on giveaways. “I’ve always wanted to give back to my readership, and now I can,” he said. Some giveaways, including useful household items and cash prizes, will be regularly posted on his blog, but others will only be disseminated through his newsletter or twitter feed. Readers will “really have to stay tuned” if they want to be in on all the new promotions," he said.

The new site also features a focus on helpful content across all of its pages, and White has teamed up with a group of writers to bring his patented frugal advice to everything featured on his website. This addition, he said, is another way that he hopes to create an immersive environment for his readership.


Jason White founded in 2007 after spending years as a representative for various credit card and banking companies. He watched as his customers made poor financial decisions that buried them in debt, and he decided to start a personal finance blog to help average people make prudent financial choices. Since then, has helped thousands of readers from all over the world with practical advice on saving money and living frugal lifestyles. White now works in software development and lives in Denver, CO.

For more information, please visit, or contact Jason white at jason(at)frugaldad(dot)com.


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Jason White
Frugal Dad
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