Twilight Saga: Breaking Dawn – Part 1 Used IT&LY HAIRFASHION N.A. Hair Care Products to Create the Casts’ Hairstyles

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Professional hair care company IT&LY HAIRFASHION N.A. provided the hair department and cast members with Purity Design hair styling products to create their infamous looks.

Purity Design Products

According to Kristin Stewart's personal Hairstylist Bonnie Clevering, "I needed products that would allow me to comb the hair out and re-blow dry the hair without any tack or pulling of the hair.”

IT&LY HAIRFASHION, N.A., Inc. (http://www.italyhairfashion.com) President/CEO Richard Zucckero is proud to announce supplying the hair department with the company’s Purity Design professional hair care line and styling tools for the much anticipated release of “The Twilight Saga: Breaking Dawn- Part 1”. This will be the third time the company has supplied the hair departments and personal hairstylist to Kristin Stewart, Bonnie Clevering with IT&LY products. Ms. Clevering created Bella’s hairstyles utilizing IT&LY HAIRFASHION Purity Design Products for this production plus next year’s Breaking Dawn - Part 2 scheduled for November of 2012.

Bonnie Clevering shares her on-set hairstyling secrets and inspirations:
“The inspiration was simple” says Bonnie. “I had to remain consistent with Bella’s previous looks which was soft and casual.” She adds, “For the wedding scene, I created a romantic but simple up-do which was a change for Bella’s character style”.

All of Bella’s looks began with the foundation of a great haircut. Bonnie Clevering created a layered cut around the face and at a chin length level while the back was longer and layered. To maintain her hair color, Bonnie would use a brown color enhancement like Riflessi to give vibrancy and tone to her hair for film. To enhance Kristen’s look during some of the scenes, Bonnie would add extensions depending on whether Kristin’s hair was worn up or down or in braids. The wedding scene consisted of the hair rolled up at the nape area with braids. For a soft finish, small strands from the temple area were allowed to fall naturally to frame the face.

Even though her hair was dense, Bonnie had to maintain her look for 12-15 hour days of filming. To achieve her look through various scenes and weather, each morning after shampooing, she would apply conditioner to the shaft area only. For lift and volume, Bonnie would apply IT&LY HAIRFASHION’S Pure Style Mouse (Strong) to the root area to serve as a root lifter while using Pure Glaze Gel to the shaft. It was important to use products that would prevent her natural oils from weighing down the hair. Next, Bonnie would blow dry her hair using a small bristle brush at the root area for added lift, switching to a medium round brush to finish the shaft area. After blow drying, she would use a jumbo marcel curling iron, running it through the shaft area just to heat up each section and then switch to a ¾” marcel iron to create a bend. To finish, she sprayed a light hairspray by IT&LY HAIRFASHION called Pure Definition Spray.

According to Bonnie, “The greatest challenge was the various weather conditions but filming scenes in Baton Rouge, Vancouver and the US Virgin Islands played havoc on Kristen’s fine, silky hair. So I needed products that would allow me to comb the hair out and re-blow dry the hair without any tack or pulling of the hair.”

About Bonnie Clevering: Bonnie built her career with her early work with Frank Sinatra, Bette Davis, Kim Novak and Elvis Presley. Her continued success goes hand in hand with her increasingly exclusive list of clients such as Jennifer Aniston, Catherine Zeta-Jones, Jennifer Lopez, Edward Norton, Brad Pitt, Hilary Swank, Al Pacino, Julianne Moore, Tim Allen, Kristen Stewart, and Julia Roberts (whom Bonnie has worked for ten consecutive films). Ms. Clevering is also a recipient of the 2010 IT&LY HAIRFASHION Honorary IT&LY HAIRFASHION Artisan Award.

About IT&LY HAIRFASHION: In 1989, IT&LY HAIRFASHION N.A., Inc. http://www.italyhairfashion.com began its mission to create a company that would manufacture and distribute the finest quality, professional hair color products. These products would include complete hair color systems from the initial cut & color to unique after-color products that would be guaranteed to extend the "just colored" look, feel and condition of your clients' hair.

For additional information contact:
Richard Zucckero, President/CEO (724) 869-3410 http://www.italyhairfashion.com

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Janice McCafferty
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