HGTV’s David Bromstad Transforms the Z Ocean Hotel in South Beach for his First Public Art Exhibition – Body, Money, Death – to Celebrate Art Basel Miami Beach 2011

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Private VIP opening set for Dec 1, exhibit open to the public December 2-3, 2011

David Bromstad at work on a painting for his "Body, Money, Death" art exhibition at the Z Ocean Hotel to celebrate Art Basel Miami Beach 2011

I want my fans, both old and new, to walk into this exhibition and smile and be entertained. And maybe giggle a bit,” Bromstad says.

Artist, Interior Designer and HGTV personality David Bromstad will celebrate his first open-to-the-public art exhibition, titled “Body, Money, Death,” at the Z Ocean Hotel South Beach on December 2 and 3, 2011 from 5:00pm – 8:00pm each day. In a unique twist to celebrate Art Basel 2011, the Z Ocean Hotel will be rebranded as “The Bromstad” for three days and feature a redesigned lobby and common areas, styled by one of the country’s most dynamic designers, David Bromstad.

The exhibition is comprised of paintings and customized furniture pieces created by Bromstad this year at his South Florida studio. As Bromstad explains, “The inspiration for the paintings and furniture pieces in this exhibition are the three things that we worry about most in life – our body, money and death. The imagery here reflects on my own personal struggle with body and money issues, as well as mortality, throughout my life.”

The Z Ocean Hotel has taken the unprecedented step of handing over the keys to the hotel for three days for David to transform the lobby and common areas of the hotel, giving “The Bromstad” a sleek new look to celebrate Art Basel Miami Beach. David will restyle public areas of the hotel with new chandeliers and customized furniture with that signature Bromstad flair. From December 1-3, hotel staff will wear custom black shirts featuring “The Bromstad” on the front, and one of David’s most memorable quotes, “Werq It Out” on the back.

Bromstad promises an entertaining experience for attendees, including fans who know him as the original HGTV Design Star and the host of the Miami-based Color Splash series, as well as curious art aficionados in town for the country’s biggest fine art event. Also making their first public appearance at this event will be David’s famous, hand-constructed Matroyshka dolls, which can be seen in David’s art studio on Color Splash.

“Everything in this show has my sense of humor and my style, but I also wanted to show another layer that viewers don’t always get to see on HGTV. I want my fans, both old and new, to walk into this exhibition and smile and be entertained. And maybe giggle a bit,” Bromstad says.

A private, invite-only event will be held on December 1 from 7:00-11:00pm to share the collection with media and VIPs. A special surprise performance is also planned for 10:00pm at the opening night celebration. The event and exhibition are sponsored by HGTV & HGTV Magazine, 1888 Mills, Penny Lane Publishing, Planet Lighting, Tiffany’s, Murals Your Way, Thirstystone,42 Below, and Z Ocean Hotel. Proceeds from art sold at the exhibition will benefit The Bakehouse Art Complex.

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Rich Pedine
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